Uncover relevant opportunities in your market
Gain a deep understanding of dynamic market trends based on HCP, patient, and payer behavior data, and tailor strategies and execution to capture the most relevant opportunities.
Understand prescriber behavior
to gain more writers and avoid churn
Get a high-level view of market dynamics
Analyze current and predicted trends in HCP movement between their lifecycle stages, and drill down to the HCP level to develop the right strategy and execution plan accordingly.
Build the right campaign for the right audience
Tailor the right campaign strategy to each HCP according to their behavior, needs, and stage of lifecycle, (e.g. acquisition campaign to acquire non-prescribers, expansion campaign to retain current prescribers, etc.).
Deliver the right insights to all stakeholders
Enable brand managers to plan, strategize, track, and optimize execution, and executive leadership to gain visibility into the portfolio and the forces impacting brand growth.
The HCP brand engagement lifecycle
Get the capabilities you need
to make market dynamics work for you
REAL-TIME UNDERSTANDING
of the therapeutic market to improve commercial outcomes.
FULL-VISIBILITY
into the status of all current and potential customers at any stage in the prescriber lifecycle, so you can respond quickly and effectively.
MARKET SEGMENTATION
per lifecycle stage, for planning campaigns that address the precise needs of each group at any time.
WHAT-IF SCENARIOS
for evaluating all possible outcomes and knowing how to craft the optimal course of action.