Analyze current and predicted trends in HCP movement between their lifecycle stages, and drill down to the HCP level to develop the right strategy and execution plan accordingly.
Build the right campaign for the right audience
Tailor the right campaign strategy to each HCP according to their behavior, needs, and stage of lifecycle, (e.g. acquisition campaign to acquire non-prescribers, expansion campaign to retain current prescribers, etc.).
Deliver the right insights to all stakeholders
Enable brand managers to plan, strategize, track, and optimize execution, and executive leadership to gain visibility into the portfolio and the forces impacting brand growth.
of the therapeutic market to improve commercial outcomes.
into the status of all current and potential customers at any stage in the prescriber lifecycle, so you can respond quickly and effectively.
per lifecycle stage, for planning campaigns that address the precise needs of each group at any time.
for evaluating all possible outcomes and knowing how to craft the optimal course of action.
In their own words
“We can query data and get insights in real-time for adjusting our brand strategy and the engagement plan. And finally having a single source of the truth that consolidates data from every commercial operation department means that along with our senior leaders we are confident that we can now pinpoint exactly where our business is coming from.”