Follow Patient Journey to Drive Brand Performance

Specialty Pharma manufacturers of chronic illness treatments, face unique business challenges: Treating chronic disease is both enormously costly and unsystematic. Moreover, the treatment is often administered episodically by multiple physicians who rarely coordinate the care they deliver.

This is where the Verix’s Patient Journey Tracker comes in; the tracker application goes beyond standard reporting to address the fragmented nature of these long-term treatments. It brings together every treatment-related-information and analyzes it from the specific business user’s point of view– whether Sales, Brand Manager, Market Access, Account manager, etc.