BOOST BRAND PERFORMANCE
By understanding which combination of channels and activities will motivate an HCP to land, expand, or restart.
Target every HCP on the right channel every time
Leverage predictive modeling to analyze HCP activity on every channel and determine who is likely to increase scripts as well as which channels and actions will secure engagement.
Test a broad set of possible channel and action scenarios and combinations per HCP, and select the one that will drive them to take the desired action.
The result is campaigns that perform better than ever and increased revenues.
Analyze & predict performance for every channel
Banner Ads
Email Campaigns
Paid Search
Direct Mail
Web & Portals
Mobile Apps
The science & magic of AI-powered channel mix optimization
DETERMINE
which channels will be most effective for each HCP.
OPTIMIZE
performance for every channel and activity combination.
MATCH
The right message to the right channel for securing attention and engagement.
MAXIMIZE
the probability of HCPs to increase scripts.
CREATE
the right action plan for each HCP, channel, and time frame.
PROMOTE
the brand to a specific HCP audience and expand or limit the population based on budget considerations.