Verix’s Promotion Responsiveness & Optimization application provides E2E delivery of regularly refreshed, highly accurate alerts. It detects and analyzes every aspect of a promotion (trends, item groups and store level), and flags the most responsive and most unresponsive stores based on sales volume.
in managing a brand, processing vast amounts of data: POS, Promotions, Traction measures, and competitive data.
Daily feedback loop analyses, go through billions of data records in thousands of stores. The feedback loop analyses are regularly calibrated to ensure high alert accuracy.
In today’s arena of fast moving consumer goods, shopper’s preferences may change in a heartbeat. As a result, real-time marketing requires continuous access to accurate data to ensure that business decisions are optimal. The application provides constant visibility into where you are winning and where you are faltering, allowing you to act upon these trend insights to drive brand success and increase sales.
“Before Verix, understanding a trend change would normally take
at least a day with the whole team digging in data coming from various sources,
while with Verix it takes 10 minutes of one person’s time”
Verix’s algorithm identifies what makes the business hum and helps puts the dots together for P&G. See Guy Peri, Vice President, Information Technology at Procter and Gamble speak about this.
Since signing a strategic partnership between P&G and Verix in 2012, the two companies have been working closely together to strengthen and build P&G’s capabilities and industry leadership in business analytics. Learn about the new approach of consuming data with Verix.
See how to automatically prepare for your brand review meetings in just a few minutes. See how you can create your brand review once with Verix’s ‘Tell a Story’, and use the story presentation mode for the review.