Verix Data Foundation

The underlying core of Verix’s CDP

A ML enabled commercial DataMart that holds hundreds of historical, factual, and predictive attributes about every HCP/account in your therapeutic universe.

Verix’s CDP was designed with principles of agility and scalability to allow for rapid, dynamic changes and continuous growth. It provides a robust foundation for Life Sciences brand teams to optimally leverage the company’s customer data to devise winning strategies and scientifically execute them .

The Data Foundation is comprised of three key components that enable productionizing machine learning into day-to-day processes in a consistent, reproducible and cost-effective manner:

  • Machine Learning enabled Commercial DataMart
  • Business Rules Manager
  • AI/ML Predictive Engine