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The Changing Role of Account Managers in Specialty Pharma

Managed Markets Account Managers have been traditionally tasked with managing the payer end of pharma’s commercial business.  Yet, with more and more drugs being delivered via specialty pharmacies (SPs), many AMs have additional duties on…

This Week's Pharma News Roundup Geared for Success

The Pharma industry is non-stop on the go, generating news and updates that cannot be overlooked by professionals. We want you to succeed and stay ahead of the game. With that in mind, we have hand-picked relevant articles from some of the top…

Moving to Specialty Drugs: Are You on Track?

Specialty pharmaceutical R&D and commercialization efforts are on the rise. Over the next five years, specialty drugs are expected to be the biggest drivers of branded drug spend growth, with investment projecting to increase 30%. Why the…

The Shift to Specialty Drugs and its Commercial Implications

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With the continued focus on value and outcomes in today’s new pharmaceutical world, many companies are changing their R&D strategy away from mass-produced, PCP drugs towards specialty drugs that treat chronic, serious or life-threatening…

6 Critical Questions Worth Asking to Master Data in Specialty Pharma

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Selling drugs through specialty pharmacies (SPs) presents many opportunities and challenges to pharmaceutical companies. On the one hand, oftentimes the data received from each SP can be very rich. On the other hand, setting up these protocols…

Driving Success Leveraging Pharmaceutical Big Data

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The term Big Data is everywhere these days. As analytics professionals, it’s almost unavoidable; every company, from every industry, seems to be talking about it. But, what does it mean and how does it apply to the pharmaceutical industry?…

Commercial Pharma and EHR - State of the Industry

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With federal financial incentives to install electronic health record systems, more and more physicians are beginning to integrate these tools into their practices. In fact, in 2005 it is estimated that only 30% of HCP offices and hospitals…

Is Launching an Oncology Drug a Harder Sell?

As anyone selling to Oncologists might tell you, being a specialty sales rep to this therapeutic area is probably one of the most complex pharma sales roles today. Why is that? More and more companies are adding oncology pipelines, more drugs…