Posts

Pharma Sales Effectiveness: How to Stay Ahead of the Pack

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“Remember the days…” reminisces Mark Degatano, “When the only available information on new Pharmaceutical products came from the sales reps themselves? A one-on-one visit to the clinic and a personal physician-rep acquaintance?” Degatano,…

5 Successful Pharma Articles to Launch December

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This week, we opened the first month of winter and the last month of the year. December is a time of festive celebrations, but, it also usually marks the beginning of cold weather, rain and snow. World AIDS day, held on December 1st, was an…

Pharma Trends - 2015 Midpoint Health Check

It’s halfway through the year and high time we took the temperature of 2015’s current trends in pharma. In case 2014 is already a fading memory, here’s a quick reminder of what we were thinking six months ago: We were celebrating the impact…

Are Nurses the New Agent for Medical and Pharmaceutical Success?

It might seem a bit exaggerated to attain that nurses are potentially capable of bettering patient's recovery rates, clinical trial results and the financial state of the healthcare industry at large. However, research shows this is a viable…

Stay Tuned: Verix to Release a New, Complete Guide on How to Succeed in Specialty Pharma

Specialty Pharma is evolving at a fast rate even with a focus on niche populations. The market is expected to grow by 67% in 2015 and more than quadruple by 2020. In 2012, spending on specialty drugs was approximately $87 billion, comprising…

12 Big Data & Pharma Industry Trends Impacting Pharma Leading Into 2015

2014 has witnessed innovative disruption in the healthcare and life sciences industries. In honour of the value and contributions that healthcare companies and organizations have offered us this year, here’s a rundown of the “12 Days of…

Nanotechnology - A Bright Future for the Pharma Industry?

On the fourth day of Christmas my true love sent to me: NANOTECHNOLOGY! Nanotechnology has the potential to transform the digital health industry as we know it! This innovative technology is expected to produce Nanoparticles that would…

5 Pharma News Articles of the Week Leading up to 2015

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"What Got You Here Won’t Get You There," says Marshall Goldsmith, and in a clear and simple statement, directs us to break bad habits that get in our way to realize our potential. This is true in business, but also in relationships and when…

How Did Sovaldi Contribute to Pharma Industry Xmas Carol #2?

On the second day of Christmas my true love gave to me: A brilliant cure for Hepatitis C. Yes indeed, Gilead has amazed the specialty pharma industry in an unprecedented first year sales record, going on $11 billion dollars for 2014 alone!…

Can Big Data Put the Brakes on Ebola?

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Big data analytics have never before been used by humanitarian workers operating out of disaster zones. With the U.S.-based Centers for Disease Control estimating that 1.4 million new infections from the current Ebola outbreak will occur,…