Posts

Commercialising AI: Are We There Yet?

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The business case for wholesale adoption of AI doesn’t need to be made. But how far along is pharma? Advanced analytics and machine learning are the words on everyone’s lips in pharma right now. Companies big and small are…

5 Pharma Articles to Heal Your Bad Habits

Winter is a heavenly time to stay home in the evening and have a nice homemade meal. Sounds like a healthy and straightforward thought, but there is more. Other than relaxing and resting in the comfort of your private habitat, it seems that…

A Hodge-Podge of Pharma Lessons Before Summer Winds Down

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There’s no slow-down in marketing news and trends, just because the summer hiatus continues. In this week’s curation, you’ll learn the downside of extending your reach on social media via questionable celebrities and why the Alphabet may…

What Kim Kardashian Can Teach Pharma About Marketing, and More

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As summer is winding down and children get ready to head back to school, pharma marketing, costs and M&As are stealing the headlines. From Kim Kardashian to the Ice Bucket Challenge, pharma can use these models to innovate marketing. Digital…

Pharma Marketing Insights for the Future

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While the summer’s heat wave continues on, there’s a lot heating up in the Pharma marketing sphere. This week, we’ll take a look at what’s working for Pharma organizations in social media and what the next wave of the future is for Pharma…