What Kim Kardashian Can Teach Pharma About Marketing, and More

As summer is winding down and children get ready to head back to school, pharma marketing, costs and M&As are stealing the headlines. From Kim Kardashian to the Ice Bucket Challenge, pharma can use these models to innovate marketing. Digital…

5 Burning Pharma News Stories to Top Your Week

As many of us enjoy well-deserved vacations, news in the Pharma industry keep on going. While you’re enjoying lighter summer fare at the dinner table, enjoy this summer salad of news in Pharma. We’ll cover successful beyond-the-pill initiatives,…