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Cost of Drugs, Marketing and Managed Markets Grabbing Pharma Headlines

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The rising costs of medical care is a concern across the board. This week, the discussion centered on cancer drug pricing at the annual American Society of Clinical Oncology (ASCO) meeting. While the ASCO drives discussion about cancer drug’s…

Are Nurses the New Agent for Medical and Pharmaceutical Success?

It might seem a bit exaggerated to attain that nurses are potentially capable of bettering patient's recovery rates, clinical trial results and the financial state of the healthcare industry at large. However, research shows this is a viable…

Is Launching an Oncology Drug a Harder Sell?

As anyone selling to Oncologists might tell you, being a specialty sales rep to this therapeutic area is probably one of the most complex pharma sales roles today. Why is that? More and more companies are adding oncology pipelines, more drugs…

Verix Helps Bayer Successfully Launch New Oncology Drugs

Bayer HealthCare Pharmaceutical is a large multinational company with 37,700 employees and net sales of €11B. In 2012 Bayer US Pharma was set to launch two new high profile oncology drugs. Managing drug launches is complicated, with incoming…