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Top 5 Pharma Industry News Articles That Stole Christmas

"And the Grinch, with his Grinch-feet ice cold in the snow, stood puzzling and puzzling, how could it be so? It came without ribbons. It came without tags. It came without packages, boxes or bags. And he puzzled and puzzled 'till his puzzler…

The 4 Knows of a Drug Launch Officer

The changing health care landscape requires innovative, data-driven approaches to drug launches. The one-size-fits all approach to launching a blockbuster drug every other year is now giving way to smaller, more frequent tailored launches of…

Stay Tuned: Verix to Release a New, Complete Guide for Mastering Drug Launch

Sometimes it is easier to fail than to pull through and succeed. As much as this sounds discouraging, it could actually serve as a sign for the drug industry, that a shift of approach is needed when it comes to establishing the guidelines for…

4 Tips to Boost Your Pharma Drug Launch

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Life sciences, being such a competitive market, don't leave much room for the overwhelming amount of products being launched every year. In fact, it is so fierce, that the very first few months of a drug launch are the ones setting the tone…

Is there a better way to launch a drug?

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Oftentimes in launches, physicians are deciled in the traditional way (via TRxs).  Call plans, messaging and promotional efforts are developed based upon this segmentation.  These high prescribers are often believed to be the most valuable…

Is Your BI System Relevant?

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So, you have invested much time and effort in a business intelligence system. Are you getting the ROI that you expected from such a large expenditure? One of the best ways to tell is by measuring your sales force utilization of the solution.…

Is Launching an Oncology Drug a Harder Sell?

As anyone selling to Oncologists might tell you, being a specialty sales rep to this therapeutic area is probably one of the most complex pharma sales roles today. Why is that? More and more companies are adding oncology pipelines, more drugs…

Managing Multiple Drug Launches

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Traditionally Pharma companies used to launch one or two blockbuster assets a year. This resulted in a one-size-fits-all approach to their launches regarding positioning, go-to-market strategy and resourcing. Today the pharmaceutical industry…

Verix Achieves ‘More’ in 2013

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It’s been a prolific year for Verix! If I had to summarize 2013 with a single word, it would have to be ‘more’. We end this year with more analytical applications, more markets served, higher satisfaction among more users, and much more…