Posts

Pharma Goes Digital – 5 Top Digital Pharma Stories of the Week

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My team and I hold a press review on leading articles published weekly on the topic of Pharma and Big Data for our curation column. Every week, we raise the same questions… “So what's hot and what's new?”, “Who is the buzz winner on…

Pharma Marketing Insights for the Future

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While the summer’s heat wave continues on, there’s a lot heating up in the Pharma marketing sphere. This week, we’ll take a look at what’s working for Pharma organizations in social media and what the next wave of the future is for Pharma…

The Future of Healthcare Wearables: Who Will Win the Imbroglio?

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We were serious when we said that every week seems to see the launch of a new gadget that snaps onto your wrist or ankle and offers to map your run, count your pushups, track your heart rate, monitor your calories or even your exposure to UV…

Pharma Looks Forward: How Innovations and Trends Predict the Industry’s Future

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The distraction of the sun and fun summer activities shouldn’t detract from Pharma’s future-forward actions. The evidence is clear and organizations are forging a new path based on digital technology’s transformative power. With your glass…

5 Big Pharma Articles For Which You'll Thank Us Later

Outlooks, Trends, Reports, Global surveys… This week's compile is about the state of the industry and predictions for the year to come and those to follow... Well, 2015 promises to be mostly sunny with some impressive growths: Global…

Nike and mHealth: Does the shoe fit?

Recently, I wrote about PGHD (Patient Generated Health Data) and how I believe it could be the wave of the future for pharmaceutical insights, particularly in regard to population level trends, drug adherence and longitudinal tracking. Yet,…