Posts

On Dinner, Reports and Managed Markets

Sometimes dinner talk in not only about the kids, logistics, summer camps and what to do with hyperactive teens during the holiday. Sometimes, and only sometimes, heavy questions land on the table with ease, for which I have no real answers. Take,…

Cost of Drugs, Marketing and Managed Markets Grabbing Pharma Headlines

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The rising costs of medical care is a concern across the board. This week, the discussion centered on cancer drug pricing at the annual American Society of Clinical Oncology (ASCO) meeting. While the ASCO drives discussion about cancer drug’s…

6 Articles Showcasing Pharma M&A on the Rise

The acquisition of Par Pharma by rival Endo for $8 billion has many in the Pharma industry forecasting a continued M&A frenzy. The heightened activity for mergers and acquisitions also brings with it a challenge. More often than not, mergers…

Big Data: Are your analytics in touch with the field?

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Do you take a technical view of data or a logical view of your business? Many analytics groups and IT teams deliver spreadsheets that compile what they believe are the best KPIs to drive the business. While these metrics may need to be measured…

The Changing World of Managed Markets

As anyone that has visited a doctor or pharmacy has experienced, the days of a doctor selecting his preferred branded drug, with no oversight, are over. With payers and PBMs systematically exerting more and more control over the drug writing…

Finally, A Solution to Managed Markets Data Overload

Are your Account Managers drowning in data?  Can your Sales Reps easily develop a target list of prescribers where you know you have preferred formulary access? Is your organization taking advantage of Managed Market data to capitalize its…