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Case Study: IronShore New ADHD Medicine Launch

“Verix came up with innovative solutions to overcome hurdles and provide us with a very timely and extremely useful platform that helps us ensure the quality and effectiveness of our product launch from day one.” - Amin Torabkhani,…

Case Study: Translating Machine Learning Into Business Value

Overview A leading provider in the US market of medical imaging devices, related disposable parts and consumable substances, wanted to streamline its operations to grow market share while increasing efficiency of the field and home…

Case Study: Precision Targeting Boosts Oncology Sales At a Top 5 Pharma

One of the largest Oncology Pharma divisions in the US, found itself with sales being flat for over a year. Growth was startlingly low, and HCP churn was on the rise. Doubts have been raised as to whether the traditional marketing…

Shannon Campbell Joins Advisory Board at Verix

Verix, a leading provider of AI-Driven analytic solutions for life sciences’ business functions, announced today the appointment of Shannon Campbell to the company’s Advisory Board.  Ms. Campbell, a veteran healthcare leader…

3 Secret Lessons David Bowie Could Teach Pharma

“David Bowie predicted the future of music a long time ago,” states Mathew Ingram of Fortune. But, what many have failed to notice is Bowie’s extreme success as a business genius and visionary entrepreneur. In a recent Fortune article,…

A Peek into the Future of Pharma - 2016 Annual Influencers Outlook

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How will technology change the way you think about Pharma? The way you make business decisions? The best way to find out is by listening to the voices from inside the industry. There's no need for yet another 2016 Pharma trend predictions…

Looking Forward: 2016’s First Pharma Articles Roundup to Launch Your Year

Steven Aitchison once said, “People change for two main reasons: either their minds have been opened or their hearts have been broken.” Looking at lessons learned from 2015 and outlooks for 2016, it might be the case. From the…

The Industry’s Top Stories on Futuristic Pharma

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Futuristic Pharma, in some cases, is right at your doorstep. The possibilities for technologies, trends and solutions are endless, spreading like wildfire across the pharma landscape. While some changes are decades away, others are on the brink…

Life, Liberty and the Pursuit of Happiness...Oh, and Pharma Data Analytics

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These three principles constitute as solid grounds and undeniable guidelines for the nature and character of the American nation. In an effort to salute those values, we've decided to create our own 4th of July Declaration of Data Analytics…

6 Articles Showcasing Pharma M&A on the Rise

The acquisition of Par Pharma by rival Endo for $8 billion has many in the Pharma industry forecasting a continued M&A frenzy. The heightened activity for mergers and acquisitions also brings with it a challenge. More often than not, mergers…