Posts

Procter & Gamble Remedies Out of Stock Scenarios and Improves Alert Accuracy by 75%

Procter & Gamble is the world's largest and most profitable consumer products company, with nearly $84B in sales and dozens of billion dollar brands for home, hair, and health. A common challenge for CPG providers is how to proactively tackle…

The Changing World of Managed Markets

As anyone that has visited a doctor or pharmacy has experienced, the days of a doctor selecting his preferred branded drug, with no oversight, are over. With payers and PBMs systematically exerting more and more control over the drug writing…

Optimizing Life Science Analytical Solutions – Part 1

So you've invested a lot of time and effort in developing a Life Science commercial analytics solution to monitor the market performance of your drug or medical device. Are you getting what you expected from the investment? Obviously, the goal…

Reflections on Bayer’s 2014 Plan of Action Event

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Last week was a truly invigorating experience. Along with Doron Aspitz, Verix’s CEO and Yaron Makleff, Director of Services, I attended Bayer’s annual POA (Plan of Action) event at the Rosen Shingle Creek hotel in Orlando, FL. Bayer’s…