Posts

5 "Oscar-Winning" Big Data Articles of the Week

,
And the Oscar goes to… data scientists…. Predicting Oscar winners at the Annual Academy awards show is a well-established tradition among movie experts, entertainment press and bet placers of all kinds. Recent years, have brought new…

An Apple a Day Keeps the Doctor Away: Ramifications of Apple’s HealthKit

,
With Apple’s recent announcement of "HealthKit", a new platform for all apps health related, the industry has taken a big step forward in the ability to exchange data in one cohesive location.  For patient generated health data and mHealth,…

Nike and mHealth: Does the shoe fit?

Recently, I wrote about PGHD (Patient Generated Health Data) and how I believe it could be the wave of the future for pharmaceutical insights, particularly in regard to population level trends, drug adherence and longitudinal tracking. Yet,…

PGHD: the Next Wave in Pharma Data?

Lately, I’ve been writing a lot about Big Data, electronic health records, the ACA and their impact on the pharmaceutical industry.  While these influences are definitely directly “in our windshield,” (particularly with Meaningful Use…

15 Fatal Errors in Pharma Analytics

,
Data is critical to any business operation. It provides the information that enables the commercial operations team to make informed business decisions. Setting up pharma analytics may sound as simple as buying a reporting a tool, but experience…

6 Critical Questions Worth Asking to Master Data in Specialty Pharma

,
Selling drugs through specialty pharmacies (SPs) presents many opportunities and challenges to pharmaceutical companies. On the one hand, oftentimes the data received from each SP can be very rich. On the other hand, setting up these protocols…

5 Tips for Improving Data Analysis

The challenge of Big Data and Manual Analytical Methodologies continues to grow. With Big Data enterprise adoption rates increasing from year to year, companies face the daunting task of integrating and making sense of all this new information.…

How to Choose an Analytics Solution for Your Next Drug Launch

To succeed today, pharmaceutical companies must be highly responsive to rapid changes in customer behavior and market dynamics, especially when introducing a new drug to the market. Many organizations, however, find themselves overwhelmed by…