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How Healthy is the Pharma Industry?
Business Intelligence, Commercial Operations, PharmaIn May 2014, 971 executives were asked their opinion on the health and future of the pharmaceutical industry. The survey was global with a relatively senior breakdown of functions with marketing, sales and general management being the most…
IT and Commercial Operations: Friend or Foe?
Business Intelligence, Commercial Operations, Data AnalyticsInformationWeek estimates that somewhere between 37% and 75% of technology projects fail – quite an astonishing rate. When applied to the Life Sciences industry, could part of this failure be due to the fact that all too often IT and Commercial…