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Collaboration: The Solution to Common Pharma Problems

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Collaboration is not just a dream that your executives wish they could achieve. It’s a reality that is certainly attainable; a reality that Pharma companies are consistently pursuing – to have access to a single version of truth across your…

Brand & Sales Collaboration: Enemies or Brothers in Arms?

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To start our series on the fruitful benefits of collaboration in the Pharma industry, we chose to discuss a well-familiar, in-house, long-existing, dichotomous relationship between brands and sales, and how a reconciliation between them, based…