Posts

Unleashing the power of AI/ML by upskilling business users

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The emerging role of citizen data scientist in Pharma Commercial Operations.   Pharma and biotech companies, especially those introducing first-in-class Specialty & Oncology drugs, with added complexity such as novel mechanisms…
Failure blog post

Why are so many AI projects doomed for failure?

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The elephant in the room is actually human By Shahar Cohen, PhD, Head of Verix AI Lab.   One of my first data science projects sought to improve the targeting process of a sales organization. Before we came in, sales reps were expected…

Verix’s latest release significantly enhances performance of life science sales and marketing teams

Advanced analytics enables highly focused insights and  boosts collaboration between teams for optimal execution of business strategy. San Jose, CA – August 13, 2020 - Verix, a leading provider of advanced analytics for life sciences…

Ironshore Pharmaceuticals Partners with Verix to Support Launch of Prescription Medication

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Verix platform accelerates Ironshore’s ability to leverage data to optimally manage every aspect of the launch, ensuring full alignment between all constituents San Jose, California – November 5, 2019. Verix (www.www.verix.com), a global…

Commercialising AI: Are We There Yet?

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The business case for wholesale adoption of AI doesn’t need to be made. But how far along is pharma? Advanced analytics and machine learning are the words on everyone’s lips in pharma right now. Companies big and small are…