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What’s your Health Credit Score?

We all know about the FICO credit score, the metric used by banks to determine our credit worthiness and ability to obtain mortgages and credit cards. Many people regard this score as sacrosanct, knowing that the higher one’s score, the more…

Is there a better way to launch a drug?

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Oftentimes in launches, physicians are deciled in the traditional way (via TRxs).  Call plans, messaging and promotional efforts are developed based upon this segmentation.  These high prescribers are often believed to be the most valuable…