Posts

The Secret Behind Failed Business Analytics: The Missing Link

Business analytics projects tend to make big promises, such as revealing actionable insights and facilitating more predictive and prescriptive decision-making. Regrettably, many of these projects end up failing to fulfill their goal. They analyze…

15 Fatal Errors in Pharma Analytics

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Data is critical to any business operation. It provides the information that enables the commercial operations team to make informed business decisions. Setting up pharma analytics may sound as simple as buying a reporting a tool, but experience…

Analytics and Influence – The Importance of Why

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As a management consultant, I was taught to use the technique of the “Five Whys” to get to the root cause of my client’s issue. Oftentimes, what people first say doesn’t exactly get to the heart of the matter. The idea behind the practice…

5 Simple Steps to Business-Relevant Analytics

Filippo Passerini, Group President of Global Business Services and CIO at Procter and Gamble, was recently interviewed in PQR Magazine (Performance, Quality, Results) discussing the importance of integrating analytics with specific business…

Pharma BI: The Advantages of Being Vertically Focused

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I recently attended a conference on cloud based commercial support systems – covering all facets of customer facing functions, from SFA to Customer Service to BI. The giant vendor expo hall buzzed with dozens upon dozens of vendors all vying…

The Evolution of Analytics: Have BI tools impacted the cost of providing relevant analytics?

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In the past decade or so, many life sciences companies have spent hundreds of thousands of dollars building commercial data warehouses –including determining complex ETL processes, designing detailed and aggregate tables, etc., all in an effort…

Verix - The Perfect Complement to Your Pharma CRM Software

So, you have your pharma CRM software in place. Your contacts are all neatly in order and easy to access. Now, how do you bring to fruition your potential business with all those contacts? What do you need to do to actually boost the bottom…