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Are You Up to Date on the Latest Big Data News of the Week?

According to a recent Big Data Made Simple article, the increasing volume and detail of the information captured is growing exponentially. A few years ago this meant data could be managed by a few in-house specialists, but today the implications…

Pharma Lead & Learn: An Interview with Charlotte Sibley on the Importance of Modern Analytics

As someone who knows the power of data and analytics, Charlotte Sibley is not afraid to “Tell truth to power” or to say, “Your baby is ugly.” In our exclusive interview, the President of Sibley Associates and frequent lecturer at Columbia…

5 Big Data Articles from the Past Week You Might Have Missed

This week's picks are on all on big data in its many variations: Big Data Big Future, BigDip (Big Data in Pharma), Big Data to optimize B2B. No doubt…Big data is Big and everywhere these days. As analytics professionals, it’s almost unavoidable;…

5 Leading Articles in the Pharma Analytics Industry

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In a recent Wall Street Journal Experts post, Drew Harris discussed two known megatrends that will fundamentally alter our traditional understanding of health care and the very idea of health itself. First, we are in the midst of a volume-to-value…

Is Your Launch Factory Ready?

Launching a drug can be the most exciting time for a pharmaceutical company.  So much work has been done to bring the product through the research, clinical trial and FDA approval processes, and now eyes are turning to the commercial team to…

Patient Centricity: Beyond the Wall or Beyond the Milky Way?

Call it advocacy groups, health consumer advocates, consumer organizations, bloggers… the patient voice is more powerful than ever. "Listen up!" they say. If you really want to understand what's affecting people with any condition, look at…

Top 50 Articles for Your Ultimate Pharma Library

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"Knowledge is power." And in today's pharma industry, power and influence are key assets for success.  We went ahead and compiled a list of our top 50 pharma articles to help you boost your success. Explore this list of recent pharma features…

5 More Fundamental Pharma Articles You Cannot Miss

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Guess what? No one has cracked the code for patient centricity yet! Adding the issue to your chairman statement simply won't do. In this week's Pharma articles round up, we continue our journey on these important topic. Discover what marketers…

Pharma Lead & Learn – An Interview with Cindie Dilley, PMSA President

Patent expiries, generic inroads, changing customer behaviors, tight regulations, eHealthcare and traditional R&D – these trends have raised the bar and introduced new challenges for the Pharma industry and its commanding teams. Pharmaceutical…

The Changing Role of Account Managers in Specialty Pharma

Managed Markets Account Managers have been traditionally tasked with managing the payer end of pharma’s commercial business.  Yet, with more and more drugs being delivered via specialty pharmacies (SPs), many AMs have additional duties on…