Posts

How to Create a Coherent Business Analytics Story to Make Sense of Complex Data

We put so much effort into analyzing our business landscape, conducting market research, consulting with marketing strategists etc. But we quite often forget the single most important tool we have to understand the landscape and making the right…

5 Types of Personas You Don't Want at Your Thanksgiving Table

Every year it's the same old thing. The big juicy turkey on the center of the table, with its brownish color and a wine-honey-mustard smell to it, if you're lucky. And except for the changing side-dishes, depending on who made them this year,…

4 Ways to Leverage Analytics to Smart Decision Making

In science, often times the simplest explanation is the right one. Similarly, we believe business analytics should provide you with the simplest explanations to the complex truths hidden in your data. And so, every decision maker in your…

7 Trending Big Pharma Articles Leading Into 2015

2014 is wrapping up and with it come outlooks for 2015 and the years to come.  What are the big ideas shaping the future of Pharma? What does the 2015 pipeline for new therapies look like?  What are some of the most exciting new health technologies…

2015 and the Instagram Generation: Richie Etwaru’s Top 5 Pharma Trends

Put your smart lenses in and take a sharp look at the next decade. 2015 is around the corner and technology scholar and entrepreneur Richie Etwaru says pharma has a lot to look forward to. Etwaru, currently Chief Digital Officer at Cegedim,…

4 Tips to Boost Your Pharma Drug Launch

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Life sciences, being such a competitive market, don't leave much room for the overwhelming amount of products being launched every year. In fact, it is so fierce, that the very first few months of a drug launch are the ones setting the tone…

5 Tips for Picking the Most Cost-Effective Pharma Business Analytics Solution

The end of the year is around the corner and commercial operation departments are preparing budgets for next year. Pharma business analytics has always been a tough one. There are so many choices and decision points on how to approach it. Even…

5 Leading Pharma Articles to Add to Your 'Goody Bag'

"Imperatives of a Pharma based digital health strategy,” "Pharma-mHealth projects looking to move "beyond the pill,"" Pharma's next step: tapping into social media to support critical initiatives," and many more. This week's compilitation…

7 Haunting Big Data Analytics Mistakes to Avoid

Data analytics is one of the most essential processes in your business, big or small. It's because it functions as your pair of glasses to see the actual business reality, beyond scattered numbers in graphs. A solid, reliable analysis allows…

Big Data Challenges – Picking the Roses Among the Thorns

In the US alone, the total dollars spent on medications reached $329.2 billion in 2013, demonstrating a growth increase of 3.2% compared to a downward rate of -1.0% back in 2012 [1]. Much of this rising success can be attributed to business…