Posts

What if you had Alexa on your team?

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"Alexa, tell me about our product performance with key opinion leaders in the Mid-West?" "You are on target for the month, but there was a formulary change with a key provider and an unexpected number of patients just switched off of treatment,…

A Peek into the Future of Pharma - 2016 Annual Influencers Outlook

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How will technology change the way you think about Pharma? The way you make business decisions? The best way to find out is by listening to the voices from inside the industry. There's no need for yet another 2016 Pharma trend predictions…

The Thanksgiving Recipe for Avoiding Pharma Analytics Indigestion

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Have you ever read the book "French Women Don’t Get Fat" by Mireille Guiliano? This stylish and funny recipe cookbook gives you the ultimate guidelines for non-dieting. In her amusing way, the author explains how good, fresh ingredients, handpicked…

Fairy Dust and Costumes - Pharma's BI Halloween Effect

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Do you believe in magic? Pharma and data analytics is hardly the place for magic tricks or fantasy. It is rather full of endless and monotonous stats. But as it turns out, fairy dust and costumes are not solely the features of Halloween trick…

In a Way, the Data Dilemma Nowadays is a Bit like 'Trick or Treat'

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As we're getting ready for Halloween, picking up costumes, candy or pumpkins, Pharma news keep us busy with a wide array of topics, from data analytics to healthcare futuristic developments. A recent Forrester Research report describes Big…

Thoughts of Winter In This Stormy Pharma Weather

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It's starting to get cold. The air has that fresh smell to it and the leaves are already colored in different shades of red and yellow by now. Holidays are nearing, the end of the year is coming soon, and thoughts of conclusions are beginning…

Data Analytics Industry Top 6 Stories Of The Week

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Minority Report - like technology at your doorstep? It may be in its infancy, but data analytics is getting into position, ready to transform society. Don’t worry - we are not at the stage where machines will take over just yet. However, data…

How to Drive Sales Force Effectiveness with the Right Pre Call Planning Solution

The Pharma sales rep role is in jeopardy. M&As, regulatory changes, digital influences – these are just a few of the market pressures influencing the future of the sales rep. Underscoring this view is the vast sales force layoffs the Pharmaceutical…

Independence Day: Honoring Big Data’s Achievements and Strides Toward Healthcare Improvements

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On Independence Day, we hope you’re relaxing at a barbecue with friends and family, enjoying the fireworks and buffet of indulgences. Back in the office, there’s still a buzz around big data in pharma, as organizations continue to learn…

Brand & Sales Collaboration: Enemies or Brothers in Arms?

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To start our series on the fruitful benefits of collaboration in the Pharma industry, we chose to discuss a well-familiar, in-house, long-existing, dichotomous relationship between brands and sales, and how a reconciliation between them, based…