This video series explores the question “Why AI?” from a variety of perspectives, featuring Verix experts and guests. You’ll learn how AI contributes to the effectiveness of pharma commercial teams in a variety of roles and use cases.

In the complex and dynamic pharma market, where brand and marketing managers must have an extensive understanding of the market, AI is a game-changer. Facilitating AI is an extremely powerful way to automate repetitive decision-making, allowing brand and marketing managers to better evaluate their opportunities and risks and manage them based on data rather than gut feeling.