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Pharma Trends - 2015 Midpoint Health Check

It’s halfway through the year and high time we took the temperature of 2015’s current trends in pharma. In case 2014 is already a fading memory, here’s a quick reminder of what we were thinking six months ago: We were celebrating the impact…

Successful Execution of Physician Segmentation: Setting the Sales Force up for Success

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Proper segmentation – and physician attribution to segments – can help your Pharma organization win the war against poor or unwieldy data. Pharma organizations can successfully execute a physician segmentation strategy only when a strong…

Data Analytics Industry Top 6 Stories Of The Week

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Minority Report - like technology at your doorstep? It may be in its infancy, but data analytics is getting into position, ready to transform society. Don’t worry - we are not at the stage where machines will take over just yet. However, data…

How to Drive Sales Force Effectiveness with the Right Pre Call Planning Solution

The Pharma sales rep role is in jeopardy. M&As, regulatory changes, digital influences – these are just a few of the market pressures influencing the future of the sales rep. Underscoring this view is the vast sales force layoffs the Pharmaceutical…

Top Pharma Stories to Close off the Summer

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What’s better than a sunny last-of-the-summer day? Exciting ideas driving the Pharma industry. With many setbacks along the way, it seems Pharma is on the cusp of a data solution that will promote growth, while out-of-the-box innovation is…

Pharma Data – Opportunities and Challenges Revealed

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What do Ashley Madison and the Pharma industry have in common? Data, which is powering both privacy concerns and innovative, life-altering therapy options. Data is blazing a trail in Pharma, with new revelations and connections being made each…

Technology and Pharma: A How-to Guide for Collaboration

In the midst of a fury of M&As and buyouts, the next big trend in Pharma isn’t the takeover. Innovators in the industry are seeing the advantages of partnerships, specifically with creative technology companies. Instead of buying them…

A Hodge-Podge of Pharma Lessons Before Summer Winds Down

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There’s no slow-down in marketing news and trends, just because the summer hiatus continues. In this week’s curation, you’ll learn the downside of extending your reach on social media via questionable celebrities and why the Alphabet may…

The BI Comfort Zone

How decision makers are pushed to the comfort of well-known even if inferior solutions Every couple of years, the head of BI finds herself in the position of selecting a new software solution – the need for better organization of a growing…