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Thoughts of Winter In This Stormy Pharma Weather

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It's starting to get cold. The air has that fresh smell to it and the leaves are already colored in different shades of red and yellow by now. Holidays are nearing, the end of the year is coming soon, and thoughts of conclusions are beginning…

2 Ways to Beat Competition and Lead a Successful Drug Launch

What does it take to successfully launch a new drug in today's competitive Pharma market? That is the question. Up until a while ago, it was the time of blockbusters, patents, huge-scale, army-like launches aiming to take over the market.…

Fall Pharma Round-Up: Pricing Scandals Are the Least of Its Worries

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With September’s flurry of media coverage over drug pricing, pharma has a unique opportunity to rescue its spiraling reputation. Wearables, third-party data analytics providers, and commercial operations account management are just a few hot…

Are Data Discrepancies Diminishing Sales Efforts?

It’s a trifecta that doesn’t happen very often. The conglomerate of data your sales team has to deal with in order to put together an effective pitch is staggering. Before the sales team can get to work, it needs to manipulate data about…

Collaboration: The Solution to Common Pharma Problems

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Collaboration is not just a dream that your executives wish they could achieve. It’s a reality that is certainly attainable; a reality that Pharma companies are consistently pursuing – to have access to a single version of truth across your…

5 Data Analytics Myths That Can Thwart Your Efforts

The business insights your organization can glean from big data is only as useful as your knowledge of how to splice and dice that data. You see, as the volume of your data goes up, the level of confusion grows, too. That is, unless you’ve…

Mid-Year Top 50 Pharma Articles

It’s clear that big data and analytics have stolen many a pharma headline this year. With a little help from Kim Kardashian’s endorsement of Diclegis, an anti-nausea drug used to treat morning sickness, the healthcare industry is learning…

Pharma Trends - 2015 Midpoint Health Check

It’s halfway through the year and high time we took the temperature of 2015’s current trends in pharma. In case 2014 is already a fading memory, here’s a quick reminder of what we were thinking six months ago: We were celebrating the impact…

Successful Execution of Physician Segmentation: Setting the Sales Force up for Success

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Proper segmentation – and physician attribution to segments – can help your Pharma organization win the war against poor or unwieldy data. Pharma organizations can successfully execute a physician segmentation strategy only when a strong…