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Duncan Lamb on the Role of Data Analytics In Future Pharma Success

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Following an interesting article by James Weatherall on the future relationship of Pharma and Big Data¹, Duncan Lamb, consultant and head of advisory board at Verix, emphasizes the part data analytics play in getting companies to the forefront…

In a Way, the Data Dilemma Nowadays is a Bit like 'Trick or Treat'

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As we're getting ready for Halloween, picking up costumes, candy or pumpkins, Pharma news keep us busy with a wide array of topics, from data analytics to healthcare futuristic developments. A recent Forrester Research report describes Big…

Thoughts of Winter In This Stormy Pharma Weather

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It's starting to get cold. The air has that fresh smell to it and the leaves are already colored in different shades of red and yellow by now. Holidays are nearing, the end of the year is coming soon, and thoughts of conclusions are beginning…

2 Ways to Beat Competition and Lead a Successful Drug Launch

What does it take to successfully launch a new drug in today's competitive Pharma market? That is the question. Up until a while ago, it was the time of blockbusters, patents, huge-scale, army-like launches aiming to take over the market.…

Fall Pharma Round-Up: Pricing Scandals Are the Least of Its Worries

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With September’s flurry of media coverage over drug pricing, pharma has a unique opportunity to rescue its spiraling reputation. Wearables, third-party data analytics providers, and commercial operations account management are just a few hot…

Are Data Discrepancies Diminishing Sales Efforts?

It’s a trifecta that doesn’t happen very often. The conglomerate of data your sales team has to deal with in order to put together an effective pitch is staggering. Before the sales team can get to work, it needs to manipulate data about…

Collaboration: The Solution to Common Pharma Problems

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Collaboration is not just a dream that your executives wish they could achieve. It’s a reality that is certainly attainable; a reality that Pharma companies are consistently pursuing – to have access to a single version of truth across your…

5 Data Analytics Myths That Can Thwart Your Efforts

The business insights your organization can glean from big data is only as useful as your knowledge of how to splice and dice that data. You see, as the volume of your data goes up, the level of confusion grows, too. That is, unless you’ve…

Mid-Year Top 50 Pharma Articles

It’s clear that big data and analytics have stolen many a pharma headline this year. With a little help from Kim Kardashian’s endorsement of Diclegis, an anti-nausea drug used to treat morning sickness, the healthcare industry is learning…