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You Got a Great CRM Tool With No Insights in Sight? Isn’t It Ironic..?

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The Pharma industry continuously strives to make the world a better place by discovering and developing new and improved drugs and treatments. But these efforts might be hindered by insufficient or ineffective commercialization tactics. Realizing…

Pharma Sales Effectiveness: How to Stay Ahead of the Pack

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“Remember the days…” reminisces Mark Degatano, “When the only available information on new Pharmaceutical products came from the sales reps themselves? A one-on-one visit to the clinic and a personal physician-rep acquaintance?” Degatano,…

Data Mastering? Don't Let It Stand in Your Way

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Analytics first- Mastering Later It's bad enough you need to worry about the real issues, like declining sales and increased competition, sales force redeployment, restructuring, or changing product portfolio (due to new products or company…

3 Secret Lessons David Bowie Could Teach Pharma

“David Bowie predicted the future of music a long time ago,” states Mathew Ingram of Fortune. But, what many have failed to notice is Bowie’s extreme success as a business genius and visionary entrepreneur. In a recent Fortune article,…

A Peek into the Future of Pharma - 2016 Annual Influencers Outlook

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How will technology change the way you think about Pharma? The way you make business decisions? The best way to find out is by listening to the voices from inside the industry. There's no need for yet another 2016 Pharma trend predictions…

Looking Forward: 2016’s First Pharma Articles Roundup to Launch Your Year

Steven Aitchison once said, “People change for two main reasons: either their minds have been opened or their hearts have been broken.” Looking at lessons learned from 2015 and outlooks for 2016, it might be the case. From the…

Hollywood & Pharma - Who Are the People Who Made 2015 'Juicy'?

We know what you're thinking… With so many sum-umps and reviews, you just can't stand to read yet another Pharma trend sum-up. We know, because that's what we were thinking too. So, this year we've decided to spice things up a little…

The Miss Universe Mishap - How Can Pharma Pick the Right Person?

The excitement of Live TV was evident this week when over 10 million fans voted for Miss Universe. But, sometimes, a live telecast means that human error can come into play and this is why poor Steve Harvey ended up crowning Miss Colombia instead…

5 Pharma Article Round Ups and Predictions for 2015 Leading Into 2016

This week's Pharma articles curation is the last one for 2015. Looking at the past year, much has happened - from the FDA breaking a 19 year record in new drugs approval (with an outstanding number of orphan drugs indicated for the treatment…