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The Key to a Successful Managed Markets Strategy

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Recently, I was invited by PharmaForce to participate in a panel discussion on Managed Markets at their marketing and sales event for the life sciences industry, which was held in Princeton, NJ. Verix participated in this show along with our…

Agile BI – What’s in a name?

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Lately, wherever I go, I hear the term Agile BI – customers ask for it, analysts write about it, competitors boast about it, there’s even a Wikipedia entry about it. But, what do they actually mean by ‘Agile BI’? Do they all mean the…

4 Things Nutrition Teaches Us about Business: How to de-bloat after over indulging

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So many of us get carried away into consuming too much. Chocolates, pastries, sales reports, budget reports, ad-hoc reports.....we always crave more. Time and again we hear, that it’s bad for us. Too many cookies as well as too many reports,…

A Photo Op With My Orange Friend

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Last week we participated in the Partners Pavilion of the Veeva Global Customer Summit in Philadelphia. Was great to meet many of our common customers and others that are just now getting ready for the next step beyond CRM, and loved to learn…

Why CRM is Not Business Intelligence

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CRM tools are a great way for your team to manage their contacts, record their calls/samples and see static sales information about each of your prescribers.  Some companies have a more traditional, in-house legacy CRM software in place, while…

Would you like coffee with your morning briefing?

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It’s Monday morning and time for pharma reps to start the work week.  In the old model, reps had to act like detectives to figure out what needed to be messaged, where they needed to go and the most efficient way to go about it.  A typical…

New iPad functionality driving usability and increasing ROI

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In a recent survey among our users in Life Sciences Sales (account managers, regional managers, and national mangers), we learned that 40% are using solely our iPad application, 30% are sticking to their desktop or laptop, and 30% are using…

Can you tell a good story? Three secrets to telling a good analytical story

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At the end of the day, we use business analytics to tell a story. A story to our customers, a story to our peers, a story to our managers. A research story of a business phenomenon we’ve discovered, hypotheses we’ve evaluated, interesting…

Procter & Gamble Partners with Verix to Put the Intelligence back into Business Intelligence

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Today is an exciting day at Verix. Over the last few years, we focused on making life sciences commercial operations more effective, by providing unique insights on the issues that matter. Today, as Procter and Gamble announced its strategic…