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Quick Guide to Trends in Pharma Big Data

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When it comes to pharma analytics, it’s a whole new world out there.  We all know the traditional data sets, from CRM call activity to third party syndicated data, such as Rx and payer.   Meanwhile, just as in other industries, new data…

An Apple a Day Keeps the Doctor Away: Ramifications of Apple’s HealthKit

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With Apple’s recent announcement of "HealthKit", a new platform for all apps health related, the industry has taken a big step forward in the ability to exchange data in one cohesive location.  For patient generated health data and mHealth,…

What’s your Health Credit Score?

We all know about the FICO credit score, the metric used by banks to determine our credit worthiness and ability to obtain mortgages and credit cards. Many people regard this score as sacrosanct, knowing that the higher one’s score, the more…

The Secret Behind Failed Business Analytics: The Missing Link

Business analytics projects tend to make big promises, such as revealing actionable insights and facilitating more predictive and prescriptive decision-making. Regrettably, many of these projects end up failing to fulfill their goal. They analyze…

Nike and mHealth: Does the shoe fit?

Recently, I wrote about PGHD (Patient Generated Health Data) and how I believe it could be the wave of the future for pharmaceutical insights, particularly in regard to population level trends, drug adherence and longitudinal tracking. Yet,…

PMSA 2014: Where is the industry headed?

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As I think back about the Pharmaceutical Management Science Association annual conference (held in May), I am continually impressed with how the group developed such a cutting edge agenda of where we, as industry commercial analysts, are going.…

PMSA 2014 Conference - Verix is All the Buzz

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It was a great show for Verix at the PMSA 2014 Conference in Orlando, Florida, as 300+ influential minds from the pharmaceutical commercial operations industry such as Pfizer, Eli Lilly & Company, Bayer, and Janssen Pharmaceutical, Inc.…

Big Data: Are your analytics in touch with the field?

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Do you take a technical view of data or a logical view of your business? Many analytics groups and IT teams deliver spreadsheets that compile what they believe are the best KPIs to drive the business. While these metrics may need to be measured…

PGHD: the Next Wave in Pharma Data?

Lately, I’ve been writing a lot about Big Data, electronic health records, the ACA and their impact on the pharmaceutical industry.  While these influences are definitely directly “in our windshield,” (particularly with Meaningful Use…