How Healthy is the Pharma Industry?

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In May 2014, 971 executives were asked their opinion on the health and future of the pharmaceutical industry. The survey was global with a relatively senior breakdown of functions with marketing, sales and general management being the most dominant areas. Respondents were asked, among other things, about the Pharma industry’s reputation, regulations, and intentions to stay in the field. Some of the shocking facts included in this survey include the fact that as much as 85% believe that patient centricity is the future to profitability. 

Keep scrolling to see what else this survey revealed.