Five different ways to tell your story
Accessible and actionable data are two basic stepping-stones for efficient data analyses. However, in today’s working environments, these are not enough, and to create truly successful working conditions that drive business growth, data has to be also collaborative, with a cross-functional impact.
One of the most prominent features in the Verix data analytics and reporting suite is the ‘Tell a Story’ functionality. This is a simple to use, sharing capability of chosen data views, drill-downs, and remarks. Once you’ve established the desired flow of data to present, record and arrange it as stories to share online with peers, who can in return add their comments and insights to your story.
You may create several stories highlighting different topics, arranging them in chapters and subchapters, adding comments where necessary. The data behind ‘Tell a Story’ is dynamic and refreshes periodically, meaning whenever a specific story is presented, it will be relevant and up-to-date. For routine reoccurring tasks such as business reviews, stories are very useful, enabling you to create the story template once, and to collaborate periodically with refreshed data of these stories.
The ease of use combined with the high value this feature provides, are reflected in high usage rates peaking up to 65% among our customers. Here are the most common usages of collaboration across the pharma sales-force:
1. Regional and district managers use stories to follow up on their reps to focus on weekly progression of under-performing territories and zoom into specific accounts that are lagging behind the KPI’s in terms of sales, visits, samples and calls.
2. Home Office analysts use stories for their business reviews, sharing reports and drill-downs, comparing KPI’s of the national level vs local specifics. These are revisited every month to follow up on progression.
3. Marketing managers use stories to collaborate on relevant data analysis for their brand reviews: market share and volume, geographical prescriber concentration, location of potential targets and brand awareness analysis.
4. District managers use stories to prepare for a ride-along with their territory reps, using drill down to the physician level to focus the rep exactly on the most important issues that need attention, and on which accounts they could impact the most.
5. Last but not least, this is a great tool for Reps, to generate stories as working tools for their periodical follow-up. Generate a sequence of activities once and populate with fresh data with one click of a button.
Collaborating actionable data has never been easier. With ‘Tell a Story’, instead of spending time merging data from different sources to create new reports periodically, use automation to present your actionable data and to collaborate with peers. Sharing with external users is simple as well by exporting to spreadsheets or presentations.
Team alignment through collaboration is a key element for success, and ‘Tell a Story’ unlocks exactly that.
For more information on ‘Tell a Story’