Impressions from the Veeva Summit

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Aside from having a great time meeting old friends (whether from college or in orange suits!) and new potential partners, I came away from the Veeva Commercial Summit earlier this month with two exciting impressions. The first being, that…

Key Takeaways from 2016 PMSA

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Last month’s PMSA annual conference in Las Vegas was another great opportunity to catch up with partners and customers, and to get up-to-date insights into some of Pharma industry’s latest analytics trends and challenges. We enjoyed the…

You Got a Great CRM Tool With No Insights in Sight? Isn’t It Ironic..?

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The Pharma industry continuously strives to make the world a better place by discovering and developing new and improved drugs and treatments. But these efforts might be hindered by insufficient or ineffective commercialization tactics. Realizing…

Pharma Sales Effectiveness: How to Stay Ahead of the Pack

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“Remember the days…” reminisces Mark Degatano, “When the only available information on new Pharmaceutical products came from the sales reps themselves? A one-on-one visit to the clinic and a personal physician-rep acquaintance?” Degatano,…

A Peek into the Future of Pharma - 2016 Annual Influencers Outlook

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How will technology change the way you think about Pharma? The way you make business decisions? The best way to find out is by listening to the voices from inside the industry. There's no need for yet another 2016 Pharma trend predictions…

Looking Forward: 2016’s First Pharma Articles Roundup to Launch Your Year

Steven Aitchison once said, “People change for two main reasons: either their minds have been opened or their hearts have been broken.” Looking at lessons learned from 2015 and outlooks for 2016, it might be the case. From the…

Hollywood & Pharma - Who Are the People Who Made 2015 'Juicy'?

We know what you're thinking… With so many sum-umps and reviews, you just can't stand to read yet another Pharma trend sum-up. We know, because that's what we were thinking too. So, this year we've decided to spice things up a little…

The Miss Universe Mishap - How Can Pharma Pick the Right Person?

The excitement of Live TV was evident this week when over 10 million fans voted for Miss Universe. But, sometimes, a live telecast means that human error can come into play and this is why poor Steve Harvey ended up crowning Miss Colombia instead…

5 Pharma Article Round Ups and Predictions for 2015 Leading Into 2016

This week's Pharma articles curation is the last one for 2015. Looking at the past year, much has happened - from the FDA breaking a 19 year record in new drugs approval (with an outstanding number of orphan drugs indicated for the treatment…

Physician Courtship and the Undying Love of Sales Reps

7.5 a day (including weekends and holidays) and 2,700 a year - that's how many marketing messages top category physicians get from Pharmaceutical companies today. Ridiculous right? But, this is the current industry's overwhelming marketing…