Can you tell a good story? Three secrets to telling a good analytical story

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At the end of the day, we use business analytics to tell a story. A story to our customers, a story to our peers, a story to our managers. A research story of a business phenomenon we’ve discovered, hypotheses we’ve evaluated, interesting…

The Big Data Challenge - Diamonds in the Rough

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In the US alone, 1.5 million physicians have written over 4 billion prescriptions in 2011 [1] Sales data from over 60,000 pharmacies in the US, is aggregated, dissected, and offered for sale by 3rd party information providers [2] Thousands…

Verix - The Perfect Complement to Your Pharma CRM Software

So, you have your pharma CRM software in place. Your contacts are all neatly in order and easy to access. Now, how do you bring to fruition your potential business with all those contacts? What do you need to do to actually boost the bottom…