Model selection for successful AI-based innovation adoption

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Build your own, buy off-the-shelf, or a hybrid version of both? The life sciences industry is experiencing a wave of growth driven by innovative technologies and advanced research. COVID-19 has further cemented the strength of the industry…

A roundtable discussion with Pharma Executives: summary and takeaways

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By Doron Aspitz, Verix CEO   Recently, we hosted an Executive Round Table session that focused on the challenges of customer-centric marketing in the Pharma industry and the use of artificial intelligence techniques to connect strategy…

Reflections on 2021

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By Doron Aspitz, Verix CEO   After 2020 put a halt on the world as we’ve grown to know it and created a whole ‘New Norm’ of remoteness and uncertainty, we started 2021 with careful optimism. We received two shots of COVID vaccine…

The Advantages of Customer Data Platforms (CDP) for the Pharma Industry

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The modern consumer is increasingly more knowledgeable, discerning, and demanding than ever before. Access to the internet and the convenience of online shopping has supercharged consumers’ expectations for efficient and effective journeys…

Forecasting Future Sales, From the Bottom Up

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Forecasting Future Sales, From the Bottom Up An AI/ML approach to precision forecasting for the Pharma industry Much goes into the setting of sales goals and strategizing on how to achieve them. Sales estimates are projected based on a complex…

How to grasp a significant stake of your pharma market?

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How to grasp a significant stake of your pharma market? From effective strategy to efficient execution The pharmaceutical marketing landscape is extremely dynamic and ever-evolving, with shifts drastically influencing how pharmaceutical companies…

Adieu 2020. Looking Forward to a saner 2021

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By Doron Aspitz, Verix CEO. 2020 is definitely not an easy year to summarize, neither personally nor professionally. I have mixed feelings about this year. For Verix, the year that started with a feeling that a bombshell had been dropped on…

Bottom-up or Top-down Forecasting - Which Model Best Fits Your Needs?

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Understanding HCPs’ prescribing behavior Vs. analyzing market trends. Demand forecast is key for sales and operations planning in the pharmaceutical industry. Naturally, a lot of time, money, and effort are invested in developing forecast…

Turn red roses into red alerts- How to detect anomalies before they affect your business

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Have You Noticed There’s a Rosebush in Every Vineyard? Why and what can we learn from it? The picturesque 12th century Chateau Clos de Vougeot in Burgundy was famous for its prolific vineyards, maintained by local monks.  These monks realized…
Data collaboration through storiesVerix

Five different ways to tell your story

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Accessible and actionable data are two basic stepping-stones for efficient data analyses. However, in today’s working environments, these are not enough, and to create truly successful working conditions that drive business growth, data…