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A single optimization platform for the entire commercial stack

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Verix platform harnesses the power of AI to eliminate silos, empower data-driven teamwork, and bring value to all stakeholders within pharma companies These days, there’s no shortage of data out in the digi-verse. Physicians are constantly…

Even with Limited Available Data, Small and Mid-size Pharma Companies Can Greatly Benefit from a Data-driven AI Platform

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TL;DR: Thanks to today’s advanced AI/ML solutions, even smaller pharma companies can use technology to make the most of their data and avoid business mistakes. When it comes to making smart decisions for your pharmaceutical business, data…

How to Measure Success When Implementing an AI-based Commercial Operations Solution

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A real-life study showed 40% performance improvement by reps utilizing the platform-generated dynamic target lists As leading pharma companies join the AI/ML trend in attempt to automate and streamline their commercial operations, some key…

Model selection for successful AI-based innovation adoption

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Build your own, buy off-the-shelf, or a hybrid version of both? The life sciences industry is experiencing a wave of growth driven by innovative technologies and advanced research. COVID-19 has further cemented the strength of the industry…

A roundtable discussion with Pharma Executives: summary and takeaways

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By Doron Aspitz, Verix CEO   Recently, we hosted an Executive Round Table session that focused on the challenges of customer-centric marketing in the Pharma industry and the use of artificial intelligence techniques to connect strategy…

Reflections on 2021

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By Doron Aspitz, Verix CEO   After 2020 put a halt on the world as we’ve grown to know it and created a whole ‘New Norm’ of remoteness and uncertainty, we started 2021 with careful optimism. We received two shots of COVID vaccine…

The Advantages of Customer Data Platforms (CDP) for the Pharma Industry

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The modern consumer is increasingly more knowledgeable, discerning, and demanding than ever before. Access to the internet and the convenience of online shopping has supercharged consumers’ expectations for efficient and effective journeys…

Forecasting Future Sales, From the Bottom Up

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Forecasting Future Sales, From the Bottom Up An AI/ML approach to precision forecasting for the Pharma industry Much goes into the setting of sales goals and strategizing on how to achieve them. Sales estimates are projected based on a complex…

How to grasp a significant stake of your pharma market?

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How to grasp a significant stake of your pharma market? From effective strategy to efficient execution The pharmaceutical marketing landscape is extremely dynamic and ever-evolving, with shifts drastically influencing how pharmaceutical companies…

Adieu 2020. Looking Forward to a saner 2021

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By Doron Aspitz, Verix CEO. 2020 is definitely not an easy year to summarize, neither personally nor professionally. I have mixed feelings about this year. For Verix, the year that started with a feeling that a bombshell had been dropped on…