A roundtable discussion with Pharma Executives: summary and takeaways

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By Doron Aspitz, Verix CEO   Recently, we hosted an Executive Round Table session that focused on the challenges of customer-centric marketing in the Pharma industry and the use of artificial intelligence techniques to connect strategy…

Reflections on 2021

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By Doron Aspitz, Verix CEO   After 2020 put a halt on the world as we’ve grown to know it and created a whole ‘New Norm’ of remoteness and uncertainty, we started 2021 with careful optimism. We received two shots of COVID vaccine…

Adieu 2020. Looking Forward to a saner 2021

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By Doron Aspitz, Verix CEO. 2020 is definitely not an easy year to summarize, neither personally nor professionally. I have mixed feelings about this year. For Verix, the year that started with a feeling that a bombshell had been dropped on…

2018 here we come!

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It’s the first week of 2018, and I’m looking back with pride at another dynamic year at Verix. We’ve achieved some remarkable milestones this last year, continuing to push the envelope of analytical insights for business users. I’m grateful…

We'll be in Full Force at PharmaForce

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I’m always excited to participate in new events, and as a newcomer to Verix I am also really looking forward to getting to know our Eco system and potential partners in person. This year, we’re engaging the Sales and Marketing Leadership…

The Industry’s Top Stories on Futuristic Pharma

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Futuristic Pharma, in some cases, is right at your doorstep. The possibilities for technologies, trends and solutions are endless, spreading like wildfire across the pharma landscape. While some changes are decades away, others are on the brink…

What Kim Kardashian Can Teach Pharma About Marketing, and More

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As summer is winding down and children get ready to head back to school, pharma marketing, costs and M&As are stealing the headlines. From Kim Kardashian to the Ice Bucket Challenge, pharma can use these models to innovate marketing. Digital…

5 Burning Pharma News Stories to Top Your Week

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As many of us enjoy well-deserved vacations, news in the Pharma industry keep on going. While you’re enjoying lighter summer fare at the dinner table, enjoy this summer salad of news in Pharma. We’ll cover successful beyond-the-pill initiatives,…

Pharma Marketing Insights for the Future

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While the summer’s heat wave continues on, there’s a lot heating up in the Pharma marketing sphere. This week, we’ll take a look at what’s working for Pharma organizations in social media and what the next wave of the future is for Pharma…

What Pharma Can Learn From Pixar and Other Lessons

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As a member of the pharma industry, I bet you never thought you could learn a thing or two from Pixar or Facebook. But this week, we’re doing exactly that: acquiring valuable, organization-sustaining lessons from two of the big wigs in production…