5 Simple Steps to Business-Relevant Analytics

Filippo Passerini, Group President of Global Business Services and CIO at Procter and Gamble, was recently interviewed in PQR Magazine (Performance, Quality, Results) discussing the importance of integrating analytics with specific business…

Pharma BI: The Advantages of Being Vertically Focused

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I recently attended a conference on cloud based commercial support systems – covering all facets of customer facing functions, from SFA to Customer Service to BI. The giant vendor expo hall buzzed with dozens upon dozens of vendors all vying…

The Evolution of Analytics: Have BI tools impacted the cost of providing relevant analytics?

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In the past decade or so, many life sciences companies have spent hundreds of thousands of dollars building commercial data warehouses –including determining complex ETL processes, designing detailed and aggregate tables, etc., all in an effort…

Driving Success Leveraging Pharmaceutical Big Data

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The term Big Data is everywhere these days. As analytics professionals, it’s almost unavoidable; every company, from every industry, seems to be talking about it. But, what does it mean and how does it apply to the pharmaceutical industry?…

Commercial Pharma and EHR - State of the Industry

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With federal financial incentives to install electronic health record systems, more and more physicians are beginning to integrate these tools into their practices. In fact, in 2005 it is estimated that only 30% of HCP offices and hospitals…

Is Your BI System Relevant?

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So, you have invested much time and effort in a business intelligence system. Are you getting the ROI that you expected from such a large expenditure? One of the best ways to tell is by measuring your sales force utilization of the solution.…

How to Choose an Analytics Solution for Your Next Drug Launch

To succeed today, pharmaceutical companies must be highly responsive to rapid changes in customer behavior and market dynamics, especially when introducing a new drug to the market. Many organizations, however, find themselves overwhelmed by…

Reflections on Bayer’s 2014 Plan of Action Event

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Last week was a truly invigorating experience. Along with Doron Aspitz, Verix’s CEO and Yaron Makleff, Director of Services, I attended Bayer’s annual POA (Plan of Action) event at the Rosen Shingle Creek hotel in Orlando, FL. Bayer’s…

Agile BI – What’s in a name?

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Lately, wherever I go, I hear the term Agile BI – customers ask for it, analysts write about it, competitors boast about it, there’s even a Wikipedia entry about it. But, what do they actually mean by ‘Agile BI’? Do they all mean the…

4 Things Nutrition Teaches Us about Business: How to de-bloat after over indulging

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So many of us get carried away into consuming too much. Chocolates, pastries, sales reports, budget reports, ad-hoc reports.....we always crave more. Time and again we hear, that it’s bad for us. Too many cookies as well as too many reports,…