4 Sales Pipeline Disasters Worth Avoiding

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Medical Device Sales Reps have a reputation as top earners in the life sciences industry. Well, it isn’t so rosy for all of them. Sales Reps are of course taking advantage of CRM systems to increase their productivity. However, CRM alone might…

Medical Devices and Technology Take Wearables to a Whole New Level

Two powerhouses in their respective fields, Novartis’s Alcon division and Google, have recently inked a deal to create a “smart” contact lens to help diabetics track their sugar levels.  The device will work by analyzing glucose levels…

When It Comes to Analytics, Can We Really Celebrate Our Independence?

Business Users Need Self-Service Analytic Solutions To Keep Pace with the Business With the abundance of available information both in the market and in your organization, business users today need strong analytical tools to be able to take…

Can Predictive Analytics Forecast FIFA World Cup Results?

With the upsurge of predictive statistical models, projections of the 2014 Mondial results seem less like fortune telling and much more like science. The popular games gave rise to all sorts of scientifically based statistical analytics attempting…

IT and Commercial Operations: Friend or Foe?

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InformationWeek estimates that somewhere between 37% and 75% of technology projects fail – quite an astonishing rate.  When applied to the Life Sciences industry, could part of this failure be due to the fact that all too often IT and Commercial…

Quick Guide to Trends in Pharma Big Data

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When it comes to pharma analytics, it’s a whole new world out there.  We all know the traditional data sets, from CRM call activity to third party syndicated data, such as Rx and payer.   Meanwhile, just as in other industries, new data…

The Secret Behind Failed Business Analytics: The Missing Link

Business analytics projects tend to make big promises, such as revealing actionable insights and facilitating more predictive and prescriptive decision-making. Regrettably, many of these projects end up failing to fulfill their goal. They analyze…

Big Data: Are your analytics in touch with the field?

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Do you take a technical view of data or a logical view of your business? Many analytics groups and IT teams deliver spreadsheets that compile what they believe are the best KPIs to drive the business. While these metrics may need to be measured…

15 Fatal Errors in Pharma Analytics

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Data is critical to any business operation. It provides the information that enables the commercial operations team to make informed business decisions. Setting up pharma analytics may sound as simple as buying a reporting a tool, but experience…

Analytics and Influence – The Importance of Why

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As a management consultant, I was taught to use the technique of the “Five Whys” to get to the root cause of my client’s issue. Oftentimes, what people first say doesn’t exactly get to the heart of the matter. The idea behind the practice…