3 Signs It's a Perfect Love

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Every year on Valentine's Day new couples join the great pool of lovers. Some last and some fade, but are there any signs for a perfect love? Wouldn't it be great if we could all identify the signs and save ourselves so many heartaches? But…

How to Create a Coherent Business Analytics Story to Make Sense of Complex Data

We put so much effort into analyzing our business landscape, conducting market research, consulting with marketing strategists etc. But we quite often forget the single most important tool we have to understand the landscape and making the right…

5 Types of Personas You Don't Want at Your Thanksgiving Table

Every year it's the same old thing. The big juicy turkey on the center of the table, with its brownish color and a wine-honey-mustard smell to it, if you're lucky. And except for the changing side-dishes, depending on who made them this year,…

4 Ways to Leverage Analytics to Smart Decision Making

In science, often times the simplest explanation is the right one. Similarly, we believe business analytics should provide you with the simplest explanations to the complex truths hidden in your data. And so, every decision maker in your…

7 Haunting Big Data Analytics Mistakes to Avoid

Data analytics is one of the most essential processes in your business, big or small. It's because it functions as your pair of glasses to see the actual business reality, beyond scattered numbers in graphs. A solid, reliable analysis allows…

Big Data Challenges – Picking the Roses Among the Thorns

In the US alone, the total dollars spent on medications reached $329.2 billion in 2013, demonstrating a growth increase of 3.2% compared to a downward rate of -1.0% back in 2012 [1]. Much of this rising success can be attributed to business…

Are You Up to Date on the Latest Big Data News of the Week?

According to a recent Big Data Made Simple article, the increasing volume and detail of the information captured is growing exponentially. A few years ago this meant data could be managed by a few in-house specialists, but today the implications…

Pharma Lead & Learn: An Interview with Charlotte Sibley on the Importance of Modern Analytics

As someone who knows the power of data and analytics, Charlotte Sibley is not afraid to “Tell truth to power” or to say, “Your baby is ugly.” In our exclusive interview, the President of Sibley Associates and frequent lecturer at Columbia…

5 Big Data Articles from the Past Week You Might Have Missed

This week's picks are on all on big data in its many variations: Big Data Big Future, BigDip (Big Data in Pharma), Big Data to optimize B2B. No doubt…Big data is Big and everywhere these days. As analytics professionals, it’s almost unavoidable;…

Can Big Data Put the Brakes on Ebola?

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Big data analytics have never before been used by humanitarian workers operating out of disaster zones. With the U.S.-based Centers for Disease Control estimating that 1.4 million new infections from the current Ebola outbreak will occur,…