Successful Execution of Physician Segmentation: Setting the Sales Force up for Success

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Proper segmentation – and physician attribution to segments – can help your Pharma organization win the war against poor or unwieldy data. Pharma organizations can successfully execute a physician segmentation strategy only when a strong…

Data Analytics Industry Top 6 Stories Of The Week

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Minority Report - like technology at your doorstep? It may be in its infancy, but data analytics is getting into position, ready to transform society. Don’t worry - we are not at the stage where machines will take over just yet. However, data…

Pharma Data – Opportunities and Challenges Revealed

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What do Ashley Madison and the Pharma industry have in common? Data, which is powering both privacy concerns and innovative, life-altering therapy options. Data is blazing a trail in Pharma, with new revelations and connections being made each…

A Hodge-Podge of Pharma Lessons Before Summer Winds Down

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There’s no slow-down in marketing news and trends, just because the summer hiatus continues. In this week’s curation, you’ll learn the downside of extending your reach on social media via questionable celebrities and why the Alphabet may…

2015’s Notable Drug Approvals

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While pharma companies struggle to keep up with technologies and adopt digital marketing techniques, they’re quietly continuing their march toward the successful release of new drugs. In 2015, you’ll see some big names get drug approvals,…

Winning the Tour de France – All for One and One for All

The Briton has done it again! Chris Froome is the first Briton to have won the Tour de France for the second time. Winning on French soil makes the victory that much sweeter. While it is always true that you can’t win the Tour by yourself,…

You Have Just Built A Gorgeous Data Warehouse - Now What?

From Data Warehousing to Analytic Solution The concept of data warehousing started at IBM Labs back in the late 1980s to provide an architectural model for storing, sorting, and accessing data from various operational systems to support decision…

Life, Liberty and the Pursuit of Happiness...Oh, and Pharma Data Analytics

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These three principles constitute as solid grounds and undeniable guidelines for the nature and character of the American nation. In an effort to salute those values, we've decided to create our own 4th of July Declaration of Data Analytics…

Brand & Sales Collaboration: Enemies or Brothers in Arms?

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To start our series on the fruitful benefits of collaboration in the Pharma industry, we chose to discuss a well-familiar, in-house, long-existing, dichotomous relationship between brands and sales, and how a reconciliation between them, based…

New News: Big Data in Pharma and Healthcare

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Big data isn’t new, but how it’s driving change in pharma and healthcare is new. Every week, it seems, no matter where you turn, there’s new mention of how big data is disrupting the industries. While many of us are on summer holiday or…