5 Big Data Articles to Top Off Your Week

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National Diabetes Month is observed every November to draw attention to diabetes and its effects on millions of Americans. This year's theme “Diabetes Education and Support: Everyone Has a Role. What’s Your’s?” highlights the need for…

5 Pharma & Big Data Analytics Treats for Halloween

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This week's compile opens up with interesting "musings" from our friend Paul Tunnah on what an Uber for Pharma might look like. The internet has definitely unlocked potential for disruptive business models taking the lead over traditional companies. …

Fairy Dust and Costumes - Pharma's BI Halloween Effect

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Do you believe in magic? Pharma and data analytics is hardly the place for magic tricks or fantasy. It is rather full of endless and monotonous stats. But as it turns out, fairy dust and costumes are not solely the features of Halloween trick…

Duncan Lamb on the Role of Data Analytics In Future Pharma Success

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Following an interesting article by James Weatherall on the future relationship of Pharma and Big Data¹, Duncan Lamb, consultant and head of advisory board at Verix, emphasizes the part data analytics play in getting companies to the forefront…

In a Way, the Data Dilemma Nowadays is a Bit like 'Trick or Treat'

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As we're getting ready for Halloween, picking up costumes, candy or pumpkins, Pharma news keep us busy with a wide array of topics, from data analytics to healthcare futuristic developments. A recent Forrester Research report describes Big…

Fall Pharma Round-Up: Pricing Scandals Are the Least of Its Worries

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With September’s flurry of media coverage over drug pricing, pharma has a unique opportunity to rescue its spiraling reputation. Wearables, third-party data analytics providers, and commercial operations account management are just a few hot…

Are Data Discrepancies Diminishing Sales Efforts?

It’s a trifecta that doesn’t happen very often. The conglomerate of data your sales team has to deal with in order to put together an effective pitch is staggering. Before the sales team can get to work, it needs to manipulate data about…

Collaboration: The Solution to Common Pharma Problems

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Collaboration is not just a dream that your executives wish they could achieve. It’s a reality that is certainly attainable; a reality that Pharma companies are consistently pursuing – to have access to a single version of truth across your…

5 Data Analytics Myths That Can Thwart Your Efforts

The business insights your organization can glean from big data is only as useful as your knowledge of how to splice and dice that data. You see, as the volume of your data goes up, the level of confusion grows, too. That is, unless you’ve…

Successful Execution of Physician Segmentation: Setting the Sales Force up for Success

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Proper segmentation – and physician attribution to segments – can help your Pharma organization win the war against poor or unwieldy data. Pharma organizations can successfully execute a physician segmentation strategy only when a strong…