
Can You Build an Analytic Solution with Lego Blocks?
Commercial Operations, Data Analytics, PharmaAbsurd? Not necessarily. We presented this challenge to the audience at our PharmaForce 2017 Round Table session, which by and large was crowned “the best roundtable ever”. Well, even if you don’t end up building your entire solution…

What if you had Alexa on your team?
Commercial Operations, Data Analytics, Pharma"Alexa, tell me about our product performance with key opinion leaders in the Mid-West?"
"You are on target for the month, but there was a formulary change with a key provider and an unexpected number of patients just switched off of treatment,…

Impressions from the Veeva Summit
CRM, Data Analytics, PharmaAside from having a great time meeting old friends (whether from college or in orange suits!) and new potential partners, I came away from the Veeva Commercial Summit earlier this month with two exciting impressions. The first being, that…

Key Takeaways from 2016 PMSA
Data Analytics, PharmaLast month’s PMSA annual conference in Las Vegas was another great opportunity to catch up with partners and customers, and to get up-to-date insights into some of Pharma industry’s latest analytics trends and challenges. We enjoyed the…

You Got a Great CRM Tool With No Insights in Sight? Isn’t It Ironic..?
Data Analytics, PharmaThe Pharma industry continuously strives to make the world a better place by discovering and developing new and improved drugs and treatments. But these efforts might be hindered by insufficient or ineffective commercialization tactics. Realizing…

Pharma Sales Effectiveness: How to Stay Ahead of the Pack
Data Analytics, Pharma“Remember the days…” reminisces Mark Degatano, “When the only available information on new Pharmaceutical products came from the sales reps themselves? A one-on-one visit to the clinic and a personal physician-rep acquaintance?” Degatano,…

Data Mastering? Don't Let It Stand in Your Way
Big Data, Business Intelligence, Data AnalyticsAnalytics first- Mastering Later
It's bad enough you need to worry about the real issues, like declining sales and increased competition, sales force redeployment, restructuring, or changing product portfolio (due to new products or company…

A Glimpse Into 2016: 5 Pharma and Data Articles to Wrap Up Your Week
Big Data, Data Analytics, PharmaOprah Winfrey said "Cheers to a new year and another chance for us to get it right." Working on the Pharma Influencers Outlook for 2016, I hope we are indeed on track to get it right. Some of the responses we have received to our appeal in the…

5 Successful Pharma Articles to Launch December
Data Analytics, PharmaThis week, we opened the first month of winter and the last month of the year. December is a time of festive celebrations, but, it also usually marks the beginning of cold weather, rain and snow. World AIDS day, held on December 1st, was an…

The Thanksgiving Recipe for Avoiding Pharma Analytics Indigestion
Big Data, Data Analytics, PharmaHave you ever read the book "French Women Don’t Get Fat" by Mireille Guiliano? This stylish and funny recipe cookbook gives you the ultimate guidelines for non-dieting. In her amusing way, the author explains how good, fresh ingredients, handpicked…