What if you had Alexa on your team?

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"Alexa, tell me about our product performance with key opinion leaders in the Mid-West?" "You are on target for the month, but there was a formulary change with a key provider and an unexpected number of patients just switched off of treatment,…

Impressions from the Veeva Summit

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Aside from having a great time meeting old friends (whether from college or in orange suits!) and new potential partners, I came away from the Veeva Commercial Summit earlier this month with two exciting impressions. The first being, that…

Key Takeaways from 2016 PMSA

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Last month’s PMSA annual conference in Las Vegas was another great opportunity to catch up with partners and customers, and to get up-to-date insights into some of Pharma industry’s latest analytics trends and challenges. We enjoyed the…

You Got a Great CRM Tool With No Insights in Sight? Isn’t It Ironic..?

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The Pharma industry continuously strives to make the world a better place by discovering and developing new and improved drugs and treatments. But these efforts might be hindered by insufficient or ineffective commercialization tactics. Realizing…

Pharma Sales Effectiveness: How to Stay Ahead of the Pack

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“Remember the days…” reminisces Mark Degatano, “When the only available information on new Pharmaceutical products came from the sales reps themselves? A one-on-one visit to the clinic and a personal physician-rep acquaintance?” Degatano,…

Data Mastering? Don't Let It Stand in Your Way

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Analytics first- Mastering Later It's bad enough you need to worry about the real issues, like declining sales and increased competition, sales force redeployment, restructuring, or changing product portfolio (due to new products or company…

A Glimpse Into 2016: 5 Pharma and Data Articles to Wrap Up Your Week

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Oprah Winfrey said "Cheers to a new year and another chance for us to get it right." Working on the Pharma Influencers Outlook for 2016, I hope we are indeed on track to get it right. Some of the responses we have received to our appeal in the…

5 Successful Pharma Articles to Launch December

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This week, we opened the first month of winter and the last month of the year. December is a time of festive celebrations, but, it also usually marks the beginning of cold weather, rain and snow. World AIDS day, held on December 1st, was an…

The Thanksgiving Recipe for Avoiding Pharma Analytics Indigestion

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Have you ever read the book "French Women Don’t Get Fat" by Mireille Guiliano? This stylish and funny recipe cookbook gives you the ultimate guidelines for non-dieting. In her amusing way, the author explains how good, fresh ingredients, handpicked…

Pharma Goes Digital – 5 Top Digital Pharma Stories of the Week

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My team and I hold a press review on leading articles published weekly on the topic of Pharma and Big Data for our curation column. Every week, we raise the same questions… “So what's hot and what's new?”, “Who is the buzz winner on…