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A single optimization platform for the entire commercial stack

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Verix platform harnesses the power of AI to eliminate silos, empower data-driven teamwork, and bring value to all stakeholders within pharma companies These days, there’s no shortage of data out in the digi-verse. Physicians are constantly…

Even with Limited Available Data, Small and Mid-size Pharma Companies Can Greatly Benefit from a Data-driven AI Platform

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TL;DR: Thanks to today’s advanced AI/ML solutions, even smaller pharma companies can use technology to make the most of their data and avoid business mistakes. When it comes to making smart decisions for your pharmaceutical business, data…

How to Measure Success When Implementing an AI-based Commercial Operations Solution

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A real-life study showed 40% performance improvement by reps utilizing the platform-generated dynamic target lists As leading pharma companies join the AI/ML trend in attempt to automate and streamline their commercial operations, some key…

Model selection for successful AI-based innovation adoption

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Build your own, buy off-the-shelf, or a hybrid version of both? The life sciences industry is experiencing a wave of growth driven by innovative technologies and advanced research. COVID-19 has further cemented the strength of the industry…

How to grasp a significant stake of your pharma market?

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How to grasp a significant stake of your pharma market? From effective strategy to efficient execution The pharmaceutical marketing landscape is extremely dynamic and ever-evolving, with shifts drastically influencing how pharmaceutical companies…
Data: The Unlikely Star in a New ADHD Drug Launch

Data: The Unlikely Star in a New ADHD Drug Launch

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In the whirlwind months leading up to a drug launch, data is just one of many concerns on pharma companies’ minds. But even before a new treatment gets into the hands of patients, companies with the right kind of advanced analytics…

How to Ride the Data Wave When Launching a New Drug

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Some experts say that 50% of drug launches fail. Others say it’s as high as 90%. From my perspective, judging launches in such black-and-white terms isn’t particularly useful. Instead, I look at the market performance of a new drug…
Data collaboration through storiesVerix

Five different ways to tell your story

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Accessible and actionable data are two basic stepping-stones for efficient data analyses. However, in today’s working environments, these are not enough, and to create truly successful working conditions that drive business growth, data…

What comes first, the problem or the solution?

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Rather than spending months on requirements specifications followed by long, complicated implementations that by the time they’re ready to launch are already behind the eight ball, kick off a pilot initiative with the latest technology attainable…

Commercialising AI: Are We There Yet?

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The business case for wholesale adoption of AI doesn’t need to be made. But how far along is pharma? Advanced analytics and machine learning are the words on everyone’s lips in pharma right now. Companies big and small are…