How to grasp a significant stake of your pharma market?

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How to grasp a significant stake of your pharma market? From effective strategy to efficient execution The pharmaceutical marketing landscape is extremely dynamic and ever-evolving, with shifts drastically influencing how pharmaceutical companies…
Data: The Unlikely Star in a New ADHD Drug Launch

Data: The Unlikely Star in a New ADHD Drug Launch

In the whirlwind months leading up to a drug launch, data is just one of many concerns on pharma companies’ minds. But even before a new treatment gets into the hands of patients, companies with the right kind of advanced analytics…

How to Ride the Data Wave When Launching a New Drug

Some experts say that 50% of drug launches fail. Others say it’s as high as 90%. From my perspective, judging launches in such black-and-white terms isn’t particularly useful. Instead, I look at the market performance of a new drug…
Data collaboration through storiesVerix

Five different ways to tell your story

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Accessible and actionable data are two basic stepping-stones for efficient data analyses. However, in today’s working environments, these are not enough, and to create truly successful working conditions that drive business growth, data…

What comes first, the problem or the solution?

Rather than spending months on requirements specifications followed by long, complicated implementations that by the time they’re ready to launch are already behind the eight ball, kick off a pilot initiative with the latest technology attainable…

Commercialising AI: Are We There Yet?

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The business case for wholesale adoption of AI doesn’t need to be made. But how far along is pharma? Advanced analytics and machine learning are the words on everyone’s lips in pharma right now. Companies big and small are…

P&G eliminated $250M of
non-productive inventory
in its first year with Verix

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Listen to Andy Walter's, former Procter and Gamble head of IT, innovation spotlight at PharmaForce 2017, about analytics transformation. “We eliminated $250M of non-productive inventory in the first year of our analytic transformation with…

2018 here we come!

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It’s the first week of 2018, and I’m looking back with pride at another dynamic year at Verix. We’ve achieved some remarkable milestones this last year, continuing to push the envelope of analytical insights for business users. I’m grateful…
Andy Walter interviewVerix

An Interview with Andy Walter

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"6-8 weeks to have a solution running, creating value right away through helping the sales force, helping the business process, and drive the end business results." Andy Walter, former IT VP at Procter & Gamble, speaks about how Verix…

Can You Build an Analytic Solution with Lego Blocks?

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Absurd? Not necessarily. We presented this challenge to the audience at our PharmaForce 2017 Round Table session, which by and large was crowned “the best roundtable ever”. Well, even if you don’t end up building your entire solution…