
A single optimization platform for the entire commercial stack
Artificial Intelligence, Big Data, Commercial Operations, Data Analytics, Data Collaboration, PharmaVerix platform harnesses the power of AI to eliminate silos, empower data-driven teamwork, and bring value to all stakeholders within pharma companies
These days, there’s no shortage of data out in the digi-verse. Physicians are constantly…

Even with Limited Available Data, Small and Mid-size Pharma Companies Can Greatly Benefit from a Data-driven AI Platform
Artificial Intelligence, Commercial Operations, Data Analytics, Data Collaboration, PharmaTL;DR: Thanks to today’s advanced AI/ML solutions, even smaller pharma companies can use technology to make the most of their data and avoid business mistakes.
When it comes to making smart decisions for your pharmaceutical business, data…

How to Measure Success When Implementing an AI-based Commercial Operations Solution
Artificial Intelligence, Big Data, Commercial Operations, Data Analytics, PharmaA real-life study showed 40% performance improvement by reps utilizing the platform-generated dynamic target lists
As leading pharma companies join the AI/ML trend in attempt to automate and streamline their commercial operations, some key…

Model selection for successful AI-based innovation adoption
Artificial Intelligence, Commercial Operations, Data Analytics, PharmaBuild your own, buy off-the-shelf, or a hybrid version of both?
The life sciences industry is experiencing a wave of growth driven by innovative technologies and advanced research. COVID-19 has further cemented the strength of the industry…

How to grasp a significant stake of your pharma market?
Artificial Intelligence, Commercial Operations, Data Analytics, PharmaHow to grasp a significant stake of your pharma market?
From effective strategy to efficient execution
The pharmaceutical marketing landscape is extremely dynamic and ever-evolving, with shifts drastically influencing how pharmaceutical companies…

Data: The Unlikely Star in a New ADHD Drug Launch
Data Analytics, Press and News In the whirlwind months leading up to a drug launch, data is just one of many concerns on pharma companies’ minds. But even before a new treatment gets into the hands of patients, companies with the right kind of advanced analytics…

How to Ride the Data Wave When Launching a New Drug
Data Analytics, Press and News Some experts say that 50% of drug launches fail. Others say it’s as high as 90%. From my perspective, judging launches in such black-and-white terms isn’t particularly useful. Instead, I look at the market performance of a new drug…

Five different ways to tell your story
Data Analytics, Data Collaboration, Pharma Accessible and actionable data are two basic stepping-stones for efficient data analyses. However, in today’s working environments, these are not enough, and to create truly successful working conditions that drive business growth, data…

What comes first, the problem or the solution?
Business Intelligence, Data AnalyticsRather than spending months on requirements specifications followed by long, complicated implementations that by the time they’re ready to launch are already behind the eight ball, kick off a pilot initiative with the latest technology attainable…

Commercialising AI: Are We There Yet?
Artificial Intelligence, Data Analytics, Data Collaboration, Press and NewsThe business case for wholesale adoption of AI doesn’t need to be made. But how far along is pharma? Advanced analytics and machine learning are the words on everyone’s lips in pharma right now. Companies big and small are…