The Advantages of Customer Data Platforms (CDP) for the Pharma Industry

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The modern consumer is increasingly more knowledgeable, discerning, and demanding than ever before. Access to the internet and the convenience of online shopping has supercharged consumers’ expectations for efficient and effective journeys…

Impressions from the Veeva Summit

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Aside from having a great time meeting old friends (whether from college or in orange suits!) and new potential partners, I came away from the Veeva Commercial Summit earlier this month with two exciting impressions. The first being, that…