The Advantages of Customer Data Platforms (CDP) for the Pharma Industry

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The modern consumer is increasingly more knowledgeable, discerning, and demanding than ever before. Access to the internet and the convenience of online shopping has supercharged consumers’ expectations for efficient and effective journeys…

Forecasting Future Sales, From the Bottom Up

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Forecasting Future Sales, From the Bottom Up An AI/ML approach to precision forecasting for the Pharma industry Much goes into the setting of sales goals and strategizing on how to achieve them. Sales estimates are projected based on a complex…

How to grasp a significant stake of your pharma market?

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How to grasp a significant stake of your pharma market? From effective strategy to efficient execution The pharmaceutical marketing landscape is extremely dynamic and ever-evolving, with shifts drastically influencing how pharmaceutical companies…

Unleashing the power of AI/ML by upskilling business users

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The emerging role of citizen data scientist in Pharma Commercial Operations.   Pharma and biotech companies, especially those introducing first-in-class Specialty & Oncology drugs, with added complexity such as novel mechanisms…

P&G eliminated $250M of
non-productive inventory
in its first year with Verix

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Listen to Andy Walter's, former Procter and Gamble head of IT, innovation spotlight at PharmaForce 2017, about analytics transformation. “We eliminated $250M of non-productive inventory in the first year of our analytic transformation with…
Andy Walter interviewVerix

An Interview with Andy Walter

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"6-8 weeks to have a solution running, creating value right away through helping the sales force, helping the business process, and drive the end business results." Andy Walter, former IT VP at Procter & Gamble, speaks about how Verix…

Can You Build an Analytic Solution with Lego Blocks?

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Absurd? Not necessarily. We presented this challenge to the audience at our PharmaForce 2017 Round Table session, which by and large was crowned “the best roundtable ever”. Well, even if you don’t end up building your entire solution…

What if you had Alexa on your team?

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"Alexa, tell me about our product performance with key opinion leaders in the Mid-West?" "You are on target for the month, but there was a formulary change with a key provider and an unexpected number of patients just switched off of treatment,…

3 Secret Lessons David Bowie Could Teach Pharma

“David Bowie predicted the future of music a long time ago,” states Mathew Ingram of Fortune. But, what many have failed to notice is Bowie’s extreme success as a business genius and visionary entrepreneur. In a recent Fortune article,…

4 Tips to Boost Your Pharma Drug Launch

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Life sciences, being such a competitive market, don't leave much room for the overwhelming amount of products being launched every year. In fact, it is so fierce, that the very first few months of a drug launch are the ones setting the tone…