The Key to a Successful Managed Markets Strategy

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Recently, I was invited by PharmaForce to participate in a panel discussion on Managed Markets at their marketing and sales event for the life sciences industry, which was held in Princeton, NJ. Verix participated in this show along with our…

Agile BI – What’s in a name?

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Lately, wherever I go, I hear the term Agile BI – customers ask for it, analysts write about it, competitors boast about it, there’s even a Wikipedia entry about it. But, what do they actually mean by ‘Agile BI’? Do they all mean the…

4 Things Nutrition Teaches Us about Business: How to de-bloat after over indulging

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So many of us get carried away into consuming too much. Chocolates, pastries, sales reports, budget reports, ad-hoc reports.....we always crave more. Time and again we hear, that it’s bad for us. Too many cookies as well as too many reports,…

A Photo Op With My Orange Friend

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Last week we participated in the Partners Pavilion of the Veeva Global Customer Summit in Philadelphia. Was great to meet many of our common customers and others that are just now getting ready for the next step beyond CRM, and loved to learn…

Why CRM is Not Business Intelligence

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CRM tools are a great way for your team to manage their contacts, record their calls/samples and see static sales information about each of your prescribers.  Some companies have a more traditional, in-house legacy CRM software in place, while…

Can you tell a good story? Three secrets to telling a good analytical story

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At the end of the day, we use business analytics to tell a story. A story to our customers, a story to our peers, a story to our managers. A research story of a business phenomenon we’ve discovered, hypotheses we’ve evaluated, interesting…

The Big Data Challenge - Diamonds in the Rough

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In the US alone, 1.5 million physicians have written over 4 billion prescriptions in 2011 [1] Sales data from over 60,000 pharmacies in the US, is aggregated, dissected, and offered for sale by 3rd party information providers [2] Thousands…