Big Data: Are your analytics in touch with the field?

, ,
Do you take a technical view of data or a logical view of your business? Many analytics groups and IT teams deliver spreadsheets that compile what they believe are the best KPIs to drive the business. While these metrics may need to be measured…

Big Cuts Coming to Big Pharma

,
In a recent white paper , the IMS Institute for Healthcare Economics projects that the largest 17 pharmaceutical companies will need to cut over $35B through 2017 to maintain their current levels of research and development yet also maintain…

Analytics and Influence – The Importance of Why

, , ,
As a management consultant, I was taught to use the technique of the “Five Whys” to get to the root cause of my client’s issue. Oftentimes, what people first say doesn’t exactly get to the heart of the matter. The idea behind the practice…

Pharma BI: The Advantages of Being Vertically Focused

, , ,
I recently attended a conference on cloud based commercial support systems – covering all facets of customer facing functions, from SFA to Customer Service to BI. The giant vendor expo hall buzzed with dozens upon dozens of vendors all vying…

The Evolution of Analytics: Have BI tools impacted the cost of providing relevant analytics?

,
In the past decade or so, many life sciences companies have spent hundreds of thousands of dollars building commercial data warehouses –including determining complex ETL processes, designing detailed and aggregate tables, etc., all in an effort…

Sales VPs: It’s time for the earnings call, are you ready?

,
You’re the VP of Sales for a medical device and diagnostics company. You sell thousands of products to hospitals and labs and it’s nearing the end of the quarter. The CEO wants to see your updated sales forecast so that he can prepare for…

Driving Success Leveraging Pharmaceutical Big Data

, ,
The term Big Data is everywhere these days. As analytics professionals, it’s almost unavoidable; every company, from every industry, seems to be talking about it. But, what does it mean and how does it apply to the pharmaceutical industry?…

Commercial Pharma and EHR - State of the Industry

, ,
With federal financial incentives to install electronic health record systems, more and more physicians are beginning to integrate these tools into their practices. In fact, in 2005 it is estimated that only 30% of HCP offices and hospitals…

Is Your BI System Relevant?

,
So, you have invested much time and effort in a business intelligence system. Are you getting the ROI that you expected from such a large expenditure? One of the best ways to tell is by measuring your sales force utilization of the solution.…

Reflections on Bayer’s 2014 Plan of Action Event

, , ,
Last week was a truly invigorating experience. Along with Doron Aspitz, Verix’s CEO and Yaron Makleff, Director of Services, I attended Bayer’s annual POA (Plan of Action) event at the Rosen Shingle Creek hotel in Orlando, FL. Bayer’s…