What comes first, the problem or the solution?

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Rather than spending months on requirements specifications followed by long, complicated implementations that by the time they’re ready to launch are already behind the eight ball, kick off a pilot initiative with the latest technology attainable…

We'll be in Full Force at PharmaForce

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I’m always excited to participate in new events, and as a newcomer to Verix I am also really looking forward to getting to know our Eco system and potential partners in person. This year, we’re engaging the Sales and Marketing Leadership…

Data Mastering? Don't Let It Stand in Your Way

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Analytics first- Mastering Later It's bad enough you need to worry about the real issues, like declining sales and increased competition, sales force redeployment, restructuring, or changing product portfolio (due to new products or company…

Fairy Dust and Costumes - Pharma's BI Halloween Effect

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Do you believe in magic? Pharma and data analytics is hardly the place for magic tricks or fantasy. It is rather full of endless and monotonous stats. But as it turns out, fairy dust and costumes are not solely the features of Halloween trick…

Thoughts of Winter In This Stormy Pharma Weather

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It's starting to get cold. The air has that fresh smell to it and the leaves are already colored in different shades of red and yellow by now. Holidays are nearing, the end of the year is coming soon, and thoughts of conclusions are beginning…

Collaboration: The Solution to Common Pharma Problems

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Collaboration is not just a dream that your executives wish they could achieve. It’s a reality that is certainly attainable; a reality that Pharma companies are consistently pursuing – to have access to a single version of truth across your…

Top Pharma Stories to Close off the Summer

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What’s better than a sunny last-of-the-summer day? Exciting ideas driving the Pharma industry. With many setbacks along the way, it seems Pharma is on the cusp of a data solution that will promote growth, while out-of-the-box innovation is…

A Hodge-Podge of Pharma Lessons Before Summer Winds Down

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There’s no slow-down in marketing news and trends, just because the summer hiatus continues. In this week’s curation, you’ll learn the downside of extending your reach on social media via questionable celebrities and why the Alphabet may…

The BI Comfort Zone

How decision makers are pushed to the comfort of well-known even if inferior solutions Every couple of years, the head of BI finds herself in the position of selecting a new software solution – the need for better organization of a growing…

How to Deal With Data Discrepancies: Pharma Analytics' Biggest Challenge

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It's well known that right after fixing the world's greatest tragedies, like climate change, world hunger and wars, the next challenge would be, without a doubt, fixing those data 'black holes' created by missing data and data inaccuracies in…