A single platform for the entire com ops team- Blog banner

A single optimization platform for the entire commercial stack

, , , , ,
Verix platform harnesses the power of AI to eliminate silos, empower data-driven teamwork, and bring value to all stakeholders within pharma companies These days, there’s no shortage of data out in the digi-verse. Physicians are constantly…

How to Measure Success When Implementing an AI-based Commercial Operations Solution

, , , ,
A real-life study showed 40% performance improvement by reps utilizing the platform-generated dynamic target lists As leading pharma companies join the AI/ML trend in attempt to automate and streamline their commercial operations, some key…
Failure blog post

Why are so many AI projects doomed for failure?

,
The elephant in the room is actually human By Shahar Cohen, PhD, Head of Verix AI Lab.   One of my first data science projects sought to improve the targeting process of a sales organization. Before we came in, sales reps were expected…

Bottom-up or Top-down Forecasting - Which Model Best Fits Your Needs?

,
Understanding HCPs’ prescribing behavior Vs. analyzing market trends. Demand forecast is key for sales and operations planning in the pharmaceutical industry. Naturally, a lot of time, money, and effort are invested in developing forecast…

Turn red roses into red alerts- How to detect anomalies before they affect your business

,
Have You Noticed There’s a Rosebush in Every Vineyard? Why and what can we learn from it? The picturesque 12th century Chateau Clos de Vougeot in Burgundy was famous for its prolific vineyards, maintained by local monks.  These monks realized…

Data Mastering? Don't Let It Stand in Your Way

, ,
Analytics first- Mastering Later It's bad enough you need to worry about the real issues, like declining sales and increased competition, sales force redeployment, restructuring, or changing product portfolio (due to new products or company…

A Peek into the Future of Pharma - 2016 Annual Influencers Outlook

,
How will technology change the way you think about Pharma? The way you make business decisions? The best way to find out is by listening to the voices from inside the industry. There's no need for yet another 2016 Pharma trend predictions…

A Glimpse Into 2016: 5 Pharma and Data Articles to Wrap Up Your Week

, ,
Oprah Winfrey said "Cheers to a new year and another chance for us to get it right." Working on the Pharma Influencers Outlook for 2016, I hope we are indeed on track to get it right. Some of the responses we have received to our appeal in the…

The Thanksgiving Recipe for Avoiding Pharma Analytics Indigestion

, ,
Have you ever read the book "French Women Don’t Get Fat" by Mireille Guiliano? This stylish and funny recipe cookbook gives you the ultimate guidelines for non-dieting. In her amusing way, the author explains how good, fresh ingredients, handpicked…

Pharma Goes Digital – 5 Top Digital Pharma Stories of the Week

, ,
My team and I hold a press review on leading articles published weekly on the topic of Pharma and Big Data for our curation column. Every week, we raise the same questions… “So what's hot and what's new?”, “Who is the buzz winner on…