
A single optimization platform for the entire commercial stack
Artificial Intelligence, Big Data, Commercial Operations, Data Analytics, Data Collaboration, PharmaVerix platform harnesses the power of AI to eliminate silos, empower data-driven teamwork, and bring value to all stakeholders within pharma companies
These days, there’s no shortage of data out in the digi-verse. Physicians are constantly…

Even with Limited Available Data, Small and Mid-size Pharma Companies Can Greatly Benefit from a Data-driven AI Platform
Artificial Intelligence, Commercial Operations, Data Analytics, Data Collaboration, PharmaTL;DR: Thanks to today’s advanced AI/ML solutions, even smaller pharma companies can use technology to make the most of their data and avoid business mistakes.
When it comes to making smart decisions for your pharmaceutical business, data…

How to Measure Success When Implementing an AI-based Commercial Operations Solution
Artificial Intelligence, Big Data, Commercial Operations, Data Analytics, PharmaA real-life study showed 40% performance improvement by reps utilizing the platform-generated dynamic target lists
As leading pharma companies join the AI/ML trend in attempt to automate and streamline their commercial operations, some key…

Model selection for successful AI-based innovation adoption
Artificial Intelligence, Commercial Operations, Data Analytics, PharmaBuild your own, buy off-the-shelf, or a hybrid version of both?
The life sciences industry is experiencing a wave of growth driven by innovative technologies and advanced research. COVID-19 has further cemented the strength of the industry…

A roundtable discussion with Pharma Executives: summary and takeaways
Artificial Intelligence, News, PharmaBy Doron Aspitz, Verix CEO
Recently, we hosted an Executive Round Table session that focused on the challenges of customer-centric marketing in the Pharma industry and the use of artificial intelligence techniques to connect strategy…

Forecasting Future Sales, From the Bottom Up
Artificial Intelligence, Commercial Operations, PharmaForecasting Future Sales, From the Bottom Up
An AI/ML approach to precision forecasting for the Pharma industry
Much goes into the setting of sales goals and strategizing on how to achieve them. Sales estimates are projected based on a complex…

How to grasp a significant stake of your pharma market?
Artificial Intelligence, Commercial Operations, Data Analytics, PharmaHow to grasp a significant stake of your pharma market?
From effective strategy to efficient execution
The pharmaceutical marketing landscape is extremely dynamic and ever-evolving, with shifts drastically influencing how pharmaceutical companies…

Unleashing the power of AI/ML by upskilling business users
Artificial Intelligence, Commercial OperationsThe emerging role of citizen data scientist in Pharma Commercial Operations.
Pharma and biotech companies, especially those introducing first-in-class Specialty & Oncology drugs, with added complexity such as novel mechanisms…

Why are so many AI projects doomed for failure?
Artificial Intelligence, Big DataThe elephant in the room is actually human
By Shahar Cohen, PhD, Head of Verix AI Lab. One of my first data science projects sought to improve the targeting process of a sales organization. Before we came in, sales reps were expected…

Commercialising AI: Are We There Yet?
Artificial Intelligence, Data Analytics, Data Collaboration, Press and NewsThe business case for wholesale adoption of AI doesn’t need to be made. But how far along is pharma? Advanced analytics and machine learning are the words on everyone’s lips in pharma right now. Companies big and small are…